Sales Development Representative salary in the Eastern Ohio nonmetro area
The Eastern Ohio nonmetro area is a lower-cost market for sales development representatives: the median of $54,140 a year1 is 8.8% below the Ohio statewide median of $59,390, and 22.6% below the US median of $69,990. Among US areas it comes in at #370 of 520. BLS counts about 610 people in this job here, 2% of the Ohio total.
BLS occupation 41-3091, area Eastern Ohio nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Eastern Ohio nonmetro area against Ohio and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Eastern Ohio (Nonmetro) | $37,230 | $54,140 | $99,870 | |
| Ohio | $36,110 | $59,390 | $122,100 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the Eastern Ohio nonmetro area earns $40,310–$77,470. Pay is tightly grouped: the top tenth starts at $99,870, only 2.7 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($63,930) is 18% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $37,160 wide, against $40,100 across Ohio and $52,810 nationally: employers in the Eastern Ohio nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,230 | $3,102 | $17.90 | $48,039 |
| 25th percentile | $40,310 | $3,359 | $19.38 | $52,013 |
| Median | $54,140 | $4,512 | $26.03 | $69,858 |
| 75th percentile | $77,470 | $6,456 | $37.25 | $99,961 |
| 90th percentile | $99,870 | $8,322 | $48.01 | $128,865 |
Pay climbs faster above the median than below it here: the 75th percentile is $23,330 over the median, the 25th only $13,830 under it. An offer at the 75th percentile adds about $30,103 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the Eastern Ohio nonmetro area, and the Ohio statewide median of $59,390 falls there too.
What a hire really costs in the Eastern Ohio nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $15,718 to the $54,140 median and brings it to $69,858 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Eastern Ohio nonmetro area
Of the 17 roles we track in the Eastern Ohio nonmetro area, this one ranks #7 by median pay, between office managers ($60,050) and payroll specialists ($53,550). Project Coordinator is the highest at $82,950.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Executive Assistant | +11.1% | 180 | |
| Office Manager | +10.9% | 1,110 | |
| Sales Development Representative | this role | 610 | |
| Payroll Specialist | -1.1% | 120 | |
| Paralegal | -8.8% | 140 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in the Eastern Ohio nonmetro area (-22.6%); bookkeepers come first (-5.2%). The typical role here is at -10.8%, so, measured against the US, sales development representatives cost less in the Eastern Ohio nonmetro area than the area's general pay level would suggest. Sales development representatives hold 6.1% of the jobs in these 17 roles in the Eastern Ohio nonmetro area, 7.5% across Ohio and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Ohio
Across the 16 areas of Ohio with data for this job, the median runs from $46,370 in Mansfield to $61,640 in Dayton-Kettering, a gap of $15,270 a year. Of the 11 areas in Ohio with more sales development representatives than the Eastern Ohio nonmetro area, 2 pay less: Toledo, OH ($53,470) and the North Northeastern Ohio nonmetro area ($53,890).
| Area | Median | vs the Eastern Ohio nonmetro area | Jobs |
|---|---|---|---|
| Canton-Massillon, OH | +4.1% | 870 | |
| Youngstown-Warren, OH | +1.5% | 680 | |
| Lima, OH | +1.5% | 250 | |
| Eastern Ohio (Nonmetro) | this area | 610 | |
| North Northeastern Ohio (Nonmetro) | -0.5% | 940 | |
| Toledo, OH | -1.2% | 1,620 | |
| Springfield, OH | -1.3% | 190 |
the Eastern Ohio nonmetro area against other US metro areas
By number of jobs, the Eastern Ohio nonmetro area is #210 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Ohio, Fayetteville and Cheyenne pay just above the Eastern Ohio nonmetro area and Punta Gorda and Visalia just below. All four are within $360 a year of the median in the Eastern Ohio nonmetro area. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs the Eastern Ohio nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| La Crosse-Onalaska, WI-MN | +13.5% | 620 | jobs | |
| Lynchburg, VA | +10.2% | 620 | jobs | |
| Cheyenne, WY | +0.7% | 170 | pay | |
| Fayetteville, NC | +0.6% | 890 | pay | |
| Eastern Ohio (Nonmetro) | this area | 610 | ||
| Punta Gorda, FL | -0.3% | 510 | pay | |
| Visalia, CA | -0.3% | 610 | pay | |
| Panama City-Panama City Beach, FL | -9.8% | 620 | jobs |
Questions
How much does it cost to hire a sales development representative in Eastern Ohio (Nonmetro)?
About $69,858 a year at the median, or $5,822 a month: $54,140 in pay plus about $15,718 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in the Eastern Ohio nonmetro area?
The median was $54,140 a year in the May 2025 BLS survey. The 10th percentile was $37,230, the 90th $99,870, and the middle half earned $40,310 to $77,470.
Is the Eastern Ohio nonmetro area cheaper than the rest of Ohio for sales development representatives?
Yes, it costs less: a median of $54,140 against $59,390 statewide. The next area up in Ohio is Lima at $54,940, the next down the North Northeastern Ohio nonmetro area at $53,890.
How many sales development representatives work in the Eastern Ohio nonmetro area?
BLS counts about 610 in the May 2025 survey. That is 2% of the Ohio total of 38,440. 11 areas in Ohio have more; the closest in size is the Southern Ohio nonmetro area, with about 650.
Does a sales development representative cost more than a payroll specialist in the Eastern Ohio nonmetro area?
Yes: $590 a year more at the median. The medians are $54,140 and $53,550.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.