Sales Development Representative salary in the West Northwestern Ohio nonmetro area
Hiring a sales development representative costs less in the West Northwestern Ohio nonmetro area than in Ohio or the country as a whole. The median is $57,860 a year1: 2.6% below the Ohio statewide median of $59,390 and 17.3% below the US median of $69,990. Among US areas it comes in at #295 of 520. About 790 sales development representatives work here, 2% of the Ohio total.
BLS occupation 41-3091, area West Northwestern Ohio nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the West Northwestern Ohio nonmetro area against Ohio and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| West Northwestern Ohio (Nonmetro) | $31,290 | $57,860 | $97,480 | |
| Ohio | $36,110 | $59,390 | $122,100 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the West Northwestern Ohio nonmetro area earns $39,260–$76,150. Pay is tightly grouped: the top tenth starts at $97,480, only 3.1 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $36,890 wide, against $40,100 across Ohio and $52,810 nationally: employers in the West Northwestern Ohio nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $31,290 | $2,608 | $15.04 | $40,374 |
| 25th percentile | $39,260 | $3,272 | $18.88 | $50,658 |
| Median | $57,860 | $4,822 | $27.82 | $74,658 |
| 75th percentile | $76,150 | $6,346 | $36.61 | $98,258 |
| 90th percentile | $97,480 | $8,123 | $46.87 | $125,781 |
An offer at the 75th percentile instead of the median adds $18,290 a year in pay and about $23,600 in employer cost. Going down to the 25th percentile saves $18,600 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the West Northwestern Ohio nonmetro area, and the Ohio statewide median of $59,390 falls there too.
What a hire really costs in the West Northwestern Ohio nonmetro area
At the $57,860 median, a local hire costs about $74,658 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $16,798 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the West Northwestern Ohio nonmetro area
Of the 16 roles we track in the West Northwestern Ohio nonmetro area, this one ranks #7 by median pay, between office managers ($61,370) and payroll specialists ($53,550). Project Coordinator is the highest at $87,260.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Executive Assistant | +8.2% | 250 | |
| Office Manager | +6.1% | 1,600 | |
| Sales Development Representative | this role | 790 | |
| Payroll Specialist | -7.4% | 200 | |
| HR Assistant | -16.1% | 100 |
Measured against the US median, sales development representatives rank #14 of the 16 roles we track in the West Northwestern Ohio nonmetro area (-17.3%), between medical administrative assistants (-17.0%) and executive assistants (-18.2%). The typical role here is at -8.6%, so, measured against the US, sales development representatives cost less in the West Northwestern Ohio nonmetro area than the area's general pay level would suggest. Sales development representatives hold 4.9% of the jobs in these 16 roles in the West Northwestern Ohio nonmetro area, 7.6% across Ohio and 8.1% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Ohio
Across the 16 areas of Ohio with data for this job, the median runs from $46,370 in Mansfield to $61,640 in Dayton-Kettering, a gap of $15,270 a year. Of the 8 areas in Ohio with more sales development representatives than the West Northwestern Ohio nonmetro area, 3 pay less: Toledo, OH ($53,470), the North Northeastern Ohio nonmetro area ($53,890) and Canton-Massillon, OH ($56,380).
| Area | Median | vs the West Northwestern Ohio nonmetro area | Jobs |
|---|---|---|---|
| Cleveland, OH | +3.4% | 7,710 | |
| Columbus, OH | +2.6% | 8,350 | |
| Akron, OH | +0.3% | 2,380 | |
| West Northwestern Ohio (Nonmetro) | this area | 790 | |
| Sandusky, OH | -1.9% | 210 | |
| Canton-Massillon, OH | -2.6% | 870 | |
| Youngstown-Warren, OH | -5.0% | 680 |
the West Northwestern Ohio nonmetro area against other US metro areas
By number of jobs, the West Northwestern Ohio nonmetro area is #178 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Ohio, Albuquerque and Morristown pay just above the West Northwestern Ohio nonmetro area and Asheville and Abilene just below. All four are within $60 a year of the median in the West Northwestern Ohio nonmetro area. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs the West Northwestern Ohio nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Cedar Rapids, IA | +16.4% | 790 | jobs | |
| Topeka, KS | +9.3% | 790 | jobs | |
| Morristown, TN | +0.1% | 170 | pay | |
| Albuquerque, NM | +0.1% | 1,650 | pay | |
| West Northwestern Ohio (Nonmetro) | this area | 790 | ||
| Asheville, NC | -0.0% | 1,490 | pay | |
| Abilene, TX | -0.1% | 550 | pay | |
| Amarillo, TX | -12.7% | 780 | jobs |
Questions
How much does it cost to hire a sales development representative in West Northwestern Ohio (Nonmetro)?
About $74,658 a year at the median, or $6,222 a month: $57,860 in pay plus about $16,798 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in the West Northwestern Ohio nonmetro area?
The median was $57,860 a year in the May 2025 BLS survey. The 10th percentile was $31,290, the 90th $97,480, and the middle half earned $39,260 to $76,150.
Is the West Northwestern Ohio nonmetro area cheaper than the rest of Ohio for sales development representatives?
Yes, it costs less: a median of $57,860 against $59,390 statewide. The next area up in Ohio is Akron at $58,050, the next down Sandusky at $56,750.
How many sales development representatives work in the West Northwestern Ohio nonmetro area?
BLS counts about 790 in the May 2025 survey. That is 2% of the Ohio total of 38,440. 8 areas in Ohio have more; the closest in size is Canton-Massillon, with about 870.
Does a sales development representative cost more than a payroll specialist in the West Northwestern Ohio nonmetro area?
Yes: $4,310 a year more at the median. The medians are $57,860 and $53,550.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.