Sales Development Representative salary in Allentown-Bethlehem, PA-NJ
Hiring a sales development representative costs less in Allentown-Bethlehem than in Pennsylvania or the country as a whole. The median is $59,410 a year1: 7.9% below the Pennsylvania statewide median of $64,480 and 15.1% below the US median of $69,990. Nationally it ranks #260 of 520 areas. About 3,430 sales development representatives work here.
BLS occupation 41-3091, area Allentown-Bethlehem-Easton, PA-NJ. Data from the May 2025 release, checked 2026-10-15.
Pay in Allentown-Bethlehem against Pennsylvania and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Allentown-Bethlehem, PA-NJ | $40,580 | $59,410 | $105,620 | |
| Pennsylvania | $37,270 | $64,480 | $133,980 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Allentown-Bethlehem earns $47,610–$82,130. Pay is tightly grouped: the top tenth starts at $105,620, only 2.6 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($68,960) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $34,520 wide, against $49,800 across Pennsylvania and $52,810 nationally: employers in Allentown-Bethlehem pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $40,580 | $3,382 | $19.51 | $52,361 |
| 25th percentile | $47,610 | $3,968 | $22.89 | $61,432 |
| Median | $59,410 | $4,951 | $28.56 | $76,658 |
| 75th percentile | $82,130 | $6,844 | $39.49 | $105,974 |
| 90th percentile | $105,620 | $8,802 | $50.78 | $136,284 |
Pay climbs faster above the median than below it here: the 75th percentile is $22,720 over the median, the 25th only $11,800 under it. An offer at the 75th percentile adds about $29,316 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Allentown-Bethlehem, and the Pennsylvania statewide median of $64,480 falls there too.
What a hire really costs in Allentown-Bethlehem
At the $59,410 median, a local hire costs about $76,658 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,248 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Allentown-Bethlehem
Of the 17 roles we track in Allentown-Bethlehem, this one ranks #8 by median pay, between paralegals ($61,000) and payroll specialists ($57,780). Project Coordinator is the highest at $100,050.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +10.7% | 3,230 | |
| Paralegal | +2.7% | 430 | |
| Sales Development Representative | this role | 3,430 | |
| Payroll Specialist | -2.7% | 260 | |
| HR Assistant | -12.7% | 220 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in Allentown-Bethlehem (-15.1%); e-commerce order specialists come first (+3.3%). The typical role here is at -3.0%, so, measured against the US, sales development representatives cost less in Allentown-Bethlehem than the area's general pay level would suggest. Sales development representatives hold 10.6% of the jobs in these 17 roles in Allentown-Bethlehem, 7.0% across Pennsylvania and 7.9% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.
Other areas in Pennsylvania
Across the 20 areas of Pennsylvania with data for this job, the median runs from $51,640 in Gettysburg to $71,020 in Philadelphia-Camden, a gap of $19,380 a year. All 2 areas in Pennsylvania with more sales development representatives than Allentown-Bethlehem also pay more, among them Philadelphia-Camden, PA-NJ ($71,020) and Pittsburgh, PA ($63,370).
| Area | Median | vs Allentown-Bethlehem | Jobs |
|---|---|---|---|
| Lancaster, PA | +6.3% | 1,570 | |
| Chambersburg, PA | +5.3% | 220 | |
| Reading, PA | +2.5% | 940 | |
| Allentown-Bethlehem, PA-NJ | this area | 3,430 | |
| State College, PA | -0.3% | 300 | |
| Williamsport, PA | -0.3% | 210 | |
| Southwestern Pennsylvania (Nonmetro) | -0.6% | 450 |
Allentown-Bethlehem against other US metro areas
By number of jobs, Allentown-Bethlehem is #54 of 518 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Pennsylvania, Springfield and Wausau pay just above Allentown-Bethlehem and Knoxville and Columbus just below. All four are within $40 a year of the median in Allentown-Bethlehem. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs Allentown-Bethlehem | Jobs | Close in |
|---|---|---|---|---|
| Rochester, NY | +13.4% | 3,510 | jobs | |
| Omaha, NE-IA | +1.2% | 3,430 | jobs | |
| Wausau, WI | +0.1% | 350 | pay | |
| Springfield, IL | +0.1% | 730 | pay | |
| Allentown-Bethlehem, PA-NJ | this area | 3,430 | ||
| Knoxville, TN | -0.0% | 2,360 | pay | |
| Columbus, OH | -0.0% | 8,350 | pay | |
| Columbia, SC | -18.2% | 3,400 | jobs |
Questions
How much does it cost to hire a sales development representative in Allentown-Bethlehem, PA-NJ?
About $76,658 a year at the median, or $6,388 a month: $59,410 in pay plus about $17,248 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Allentown-Bethlehem?
The median was $59,410 a year in the May 2025 BLS survey. The 10th percentile was $40,580, the 90th $105,620, and the middle half earned $47,610 to $82,130.
Is Allentown-Bethlehem cheaper than the rest of Pennsylvania for sales development representatives?
Yes, it costs less: a median of $59,410 against $64,480 statewide. The next area up in Pennsylvania is Reading at $60,880, the next down State College at $59,260.
How many sales development representatives work in Allentown-Bethlehem?
BLS counts about 3,430 in the May 2025 survey. Only Philadelphia-Camden and Pittsburgh have more in Pennsylvania.
Does a sales development representative cost more than a payroll specialist in Allentown-Bethlehem?
Yes: $1,630 a year more at the median. The medians are $59,410 and $57,780.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.