Sales Development Representative salary in Wausau, WI

Pay in Wausau against Wisconsin and the US

The middle half of sales development representatives in Wausau earns $45,950–$79,550. Pay is tightly grouped: the top tenth starts at $102,700, only 2.8 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($67,000) is 13% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $33,600 wide, against $37,840 across Wisconsin and $52,810 nationally: employers in Wausau pay within a narrower band.

What to budget for a sales development representative here

An offer at the 75th percentile instead of the median adds $20,100 a year in pay and about $25,935 in employer cost. Going down to the 25th percentile saves $13,500 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Wausau, and the Wisconsin statewide median of $64,020 falls there too.

What a hire really costs in Wausau

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $17,260 to the $59,450 median and brings it to $76,710 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Wausau

Of the 15 roles we track in Wausau, this one ranks #8 by median pay, between payroll specialists ($59,650) and bookkeepers ($48,880). Project Coordinator is the highest at $88,940.

Measured against the US median, sales development representatives rank #13 of the 15 roles we track in Wausau (-15.1%), between project coordinators (-13.1%) and marketing specialists (-17.4%). The typical role here is at -7.2%, so, measured against the US, sales development representatives cost less in Wausau than the area's general pay level would suggest. Sales development representatives hold 5.9% of the jobs in these 15 roles in Wausau, 8.2% across Wisconsin and 8.0% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Wisconsin

Across the 17 areas of Wisconsin with data for this job, the median runs from $57,610 in the Northwestern Wisconsin nonmetro area to $65,840 in Madison, a gap of $8,230 a year. Of the 13 areas in Wisconsin with more sales development representatives than Wausau, 1 pays less: the Western Wisconsin nonmetro area ($58,140).

Wausau against other US metro areas

By number of jobs, Wausau is #323 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Wisconsin, Spartanburg and Dalton pay just above Wausau and Springfield and Allentown-Bethlehem just below. All four are within $50 a year of the median in Wausau. Of the three markets with about as many sales development representatives, none pays as much.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.