Sales Development Representative salary in Rochester, NY
Hiring a sales development representative costs less in Rochester than in New York or the country as a whole. The median is $67,400 a year1: 26.9% below the New York statewide median of $92,190 and 3.7% below the US median of $69,990. That is in the top quarter of US areas (#79 of 520). BLS counts about 3,510 people in this job here, 4% of the New York total.
BLS occupation 41-3091, area Rochester, NY. Data from the May 2025 release, checked 2026-10-15.
Pay in Rochester against New York and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Rochester, NY | $38,220 | $67,400 | $132,010 | |
| New York | $45,750 | $92,190 | $174,820 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Rochester earns $46,120–$97,570. Pay is tightly grouped: the top tenth starts at $132,010, only 3.5 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($79,050) is 17% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $51,450 wide, against $72,240 across New York and $52,810 nationally: employers in Rochester pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $38,220 | $3,185 | $18.38 | $49,316 |
| 25th percentile | $46,120 | $3,843 | $22.17 | $59,510 |
| Median | $67,400 | $5,617 | $32.40 | $86,968 |
| 75th percentile | $97,570 | $8,131 | $46.91 | $125,897 |
| 90th percentile | $132,010 | $11,001 | $63.47 | $170,335 |
An offer at the 75th percentile instead of the median adds $30,170 a year in pay and about $38,929 in employer cost. Going down to the 25th percentile saves $21,280 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Rochester, and the New York statewide median of $92,190 falls there too.
What a hire really costs in Rochester
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $19,568 to the $67,400 median and brings it to $86,968 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Rochester
Of the 17 roles we track in Rochester, this one ranks #7 by median pay, between office managers ($69,450) and payroll specialists ($57,440). Project Coordinator is the highest at $103,520.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Executive Assistant | +7.1% | 2,830 | |
| Office Manager | +3.0% | 4,220 | |
| Sales Development Representative | this role | 3,510 | |
| Payroll Specialist | -14.8% | 590 | |
| Paralegal | -15.1% | 1,300 |
Measured against the US median, sales development representatives rank #13 of the 17 roles we track in Rochester (-3.7%), between medical administrative assistants (-3.4%) and HR assistants (-4.4%). The typical role here is at -2.0%, so this job follows the area's general pay level. Sales development representatives hold 6.5% of the jobs in these 17 roles in Rochester, 7.3% across New York and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in New York
Across the 16 areas of New York with data for this job, the median runs from $59,760 in Elmira to $93,750 in New York-Newark, a gap of $33,990 a year. The one area in New York with more sales development representatives, New York-Newark, NY-NJ ($93,750), also pays more.
| Area | Median | vs Rochester | Jobs |
|---|---|---|---|
| Kingston, NY | +5.7% | 280 | |
| Kiryas Joel-Poughkeepsie, NY | +4.3% | 1,330 | |
| Albany-Schenectady, NY | +1.0% | 3,060 | |
| Rochester, NY | this area | 3,510 | |
| Central East New York (Nonmetro) | -0.6% | 460 | |
| Utica-Rome, NY | -3.4% | 440 | |
| Glens Falls, NY | -4.4% | 220 |
Rochester against other US metro areas
By number of jobs, Rochester is #53 of 518 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside New York, Portland-South Portland and Raleigh-Cary pay just above Rochester and Cedar Rapids and Lansing-East Lansing just below. All four are within $1,160 a year of the median in Rochester. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs Rochester | Jobs | Close in |
|---|---|---|---|---|
| Raleigh-Cary, NC | +1.7% | 8,970 | pay | |
| Portland-South Portland, ME | +1.4% | 1,070 | pay | |
| Rochester, NY | this area | 3,510 | ||
| Cedar Rapids, IA | -0.1% | 790 | pay | |
| Lansing-East Lansing, MI | -0.5% | 1,010 | pay | |
| Omaha, NE-IA | -10.8% | 3,430 | jobs | |
| Allentown-Bethlehem, PA-NJ | -11.9% | 3,430 | jobs | |
| North Port-Bradenton, FL | -14.3% | 3,570 | jobs |
Questions
How much does it cost to hire a sales development representative in Rochester, NY?
About $86,968 a year at the median, or $7,247 a month: $67,400 in pay plus about $19,568 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Rochester?
Pay here is higher than in three quarters of US areas. The median was $67,400 a year in the May 2025 BLS survey. The 10th percentile was $38,220, the 90th $132,010, and the middle half earned $46,120 to $97,570.
Is Rochester cheaper than the rest of New York for sales development representatives?
Yes, it costs less: a median of $67,400 against $92,190 statewide. The next area up in New York is Albany-Schenectady at $68,050, the next down the Central East New York nonmetro area at $67,010.
How many sales development representatives work in Rochester?
BLS counts about 3,510 in the May 2025 survey. That is 4% of the New York total of 80,510. Only New York-Newark has more in New York.
Does a sales development representative cost more than a payroll specialist in Rochester?
Yes: $9,960 a year more at the median. The medians are $67,400 and $57,440.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.