Sales Development Representative salary in Durham-Chapel Hill, NC

Pay in Durham-Chapel Hill against North Carolina and the US

The middle half of sales development representatives in Durham-Chapel Hill earns $50,080–$128,350. The top tenth earns $171,940 or more, 4.1 times the bottom tenth, close to the US pattern of 3.9 times. The mean ($93,180) is 29% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $78,270 wide, wider than in North Carolina as a whole ($51,270) and the US ($52,810), so what a sales development representative earns in Durham-Chapel Hill depends more on the employer.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $55,890 over the median, the 25th only $22,380 under it. An offer at the 75th percentile adds about $72,116 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the 25th percentile and the median in Durham-Chapel Hill, and the North Carolina statewide median of $62,620 falls there too.

What a hire really costs in Durham-Chapel Hill

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $21,037 to the $72,460 median and brings it to $93,497 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Durham-Chapel Hill

Of the 17 roles we track in Durham-Chapel Hill, this one ranks #5 by median pay, between recruiters ($81,100) and office managers ($68,450). Project Coordinator is the highest at $104,870.

Measured against the US median, sales development representatives rank #4 of the 17 roles we track in Durham-Chapel Hill (+3.5%), between customer support specialists (+4.5%) and project coordinators (+2.5%). The typical role here is at +0.2%, so, measured against the US, sales development representatives cost more in Durham-Chapel Hill than the area's general pay level would suggest. Sales development representatives hold 8.9% of the jobs in these 17 roles in Durham-Chapel Hill, 8.8% across North Carolina and 7.9% nationally. That is close to the national mix.

Other areas in North Carolina

Across the 18 areas of North Carolina with data for this job, the median runs from $45,900 in Goldsboro to $72,460 in Durham-Chapel Hill, a gap of $26,560 a year. All 2 areas in North Carolina with more sales development representatives than Durham-Chapel Hill pay less, among them Charlotte-Concord, NC-SC ($61,850) and Raleigh-Cary, NC ($68,560).

Durham-Chapel Hill against other US metro areas

By number of jobs, Durham-Chapel Hill is #59 of 518 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside North Carolina, Santa Maria-Santa Barbara and Buffalo-Cheektowaga pay just above Durham-Chapel Hill and Longview-Kelso and Albany just below. All four are within $610 a year of the median in Durham-Chapel Hill. Of the three markets with about as many sales development representatives, two pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.