Sales Development Representative salary in Boulder, CO
Sales development representatives earn more in Boulder than anywhere else in Colorado. Expect a median of $99,990 a year1, 25.3% above the Colorado statewide median of $79,810 and 42.9% above the US median of $69,990. Nationally that is #3 of 520 areas, in the top tenth. About 3,230 sales development representatives work here, 9% of the Colorado total.
BLS occupation 41-3091, area Boulder, CO. Data from the May 2025 release, checked 2026-10-15.
Pay in Boulder against Colorado and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Boulder, CO | $48,620 | $99,990 | $184,770 | |
| Colorado | $44,530 | $79,810 | $164,840 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Boulder earns $65,930–$134,910. The top tenth earns $184,770 or more, 3.8 times the bottom tenth, close to the US pattern of 3.9 times. The mean ($109,180) is 9% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $68,980 wide, wider than in Colorado as a whole ($55,750) and the US ($52,810), so what a sales development representative earns in Boulder depends more on the employer.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $48,620 | $4,052 | $23.38 | $62,735 |
| 25th percentile | $65,930 | $5,494 | $31.70 | $85,071 |
| Median | $99,990 | $8,332 | $48.07 | $129,019 |
| 75th percentile | $134,910 | $11,242 | $64.86 | $174,077 |
| 90th percentile | $184,770 | $15,398 | $88.83 | $238,413 |
The step from the 25th percentile to the median is $34,060 a year; from the median to the 75th it is $34,920, or about $45,058 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the 25th percentile and the median in Boulder, and the Colorado statewide median of $79,810 falls there too.
What a hire really costs in Boulder
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $29,029 to the $99,990 median and brings it to $129,019 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Boulder
Of the 17 roles we track in Boulder, this one ranks #3 by median pay, between accountants ($99,990) and marketing specialists ($97,600). Project Coordinator is the highest at $122,040.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Project Coordinator | +22.1% | 2,920 | |
| Accountant | +0.0% | 2,380 | |
| Sales Development Representative | this role | 3,230 | |
| Marketing Specialist | -2.4% | 3,130 | |
| Recruiter | -13.8% | 1,480 |
Measured against the US median, this job is the best paid of the 17 roles we track in Boulder (+42.9%); executive assistants come last (+3.4%). The typical role here is at +13.5%, so, measured against the US, sales development representatives cost more in Boulder than the area's general pay level would suggest. Sales development representatives hold 13.7% of the jobs in the 16 of these roles with a job count in Boulder, 11.9% across Colorado and 8.0% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.
Other areas in Colorado
Across the 10 areas of Colorado with data for this job, the median runs from $66,610 in Grand Junction to $99,990 in Boulder, a gap of $33,380 a year. The one area in Colorado with more sales development representatives, Denver-Aurora, CO ($80,650), pays less: a bigger pool at a lower median.
| Area | Median | vs Boulder | Jobs |
|---|---|---|---|
| Boulder, CO | this area | 3,230 | |
| Denver-Aurora, CO | -19.3% | 24,480 | |
| Southwest Colorado (Nonmetro) | -21.6% | 960 | |
| Eastern and Southern Colorado (Nonmetro) | -22.3% | n/a | |
| Northwest Colorado (Nonmetro) | -22.3% | 1,190 | |
| Fort Collins-Loveland, CO | -22.7% | 1,510 | |
| Colorado Springs, CO | -24.2% | 3,060 |
Boulder against other US metro areas
By number of jobs, Boulder is #61 of 518 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Colorado, San Jose-Sunnyvale pay just above Boulder and San Francisco-Oakland and New York-Newark just below. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs Boulder | Jobs | Close in |
|---|---|---|---|---|
| San Jose-Sunnyvale, CA | +16.5% | 13,390 | pay | |
| Boulder, CO | this area | 3,230 | ||
| San Francisco-Oakland, CA | -3.0% | 29,980 | pay | |
| New York-Newark, NY-NJ | -6.2% | 91,680 | pay | |
| Bridgeport-Stamford, CT | -21.6% | 3,280 | jobs | |
| Grand Rapids-Wyoming, MI | -33.7% | 3,210 | jobs | |
| Cape Coral-Fort Myers, FL | -42.4% | 3,170 | jobs |
Questions
How much does it cost to hire a sales development representative in Boulder, CO?
About $129,019 a year at the median, or $10,752 a month: $99,990 in pay plus about $29,029 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Boulder?
Pay here is higher than in three quarters of US areas. The median was $99,990 a year in the May 2025 BLS survey. The 10th percentile was $48,620, the 90th $184,770, and the middle half earned $65,930 to $134,910.
Is Boulder the most expensive area in Colorado for sales development representatives?
Yes. Its median of $99,990 is the highest of 10 areas in Colorado. Denver-Aurora comes next at $80,650.
How many sales development representatives work in Boulder?
BLS counts about 3,230 in the May 2025 survey. That is 9% of the Colorado total of 37,810. Only Denver-Aurora has more in Colorado.
Does a sales development representative cost more than a marketing specialist in Boulder?
Yes: $2,390 a year more at the median. The medians are $99,990 and $97,600.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.