Sales Development Representative salary in the Southwest Colorado nonmetro area
The Southwest Colorado nonmetro area pays sales development representatives less than Colorado as a whole but still more than the country. The median is $78,390 a year1: 1.8% below the Colorado statewide median of $79,810 and 12.0% above the US median of $69,990. Nationally that is #18 of 520 areas, in the top tenth. About 960 sales development representatives work here, 3% of the Colorado total.
BLS occupation 41-3091, area Southwest Colorado nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Southwest Colorado nonmetro area against Colorado and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Southwest Colorado (Nonmetro) | $42,840 | $78,390 | $118,510 | |
| Colorado | $44,530 | $79,810 | $164,840 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the Southwest Colorado nonmetro area earns $58,460–$89,150. Pay is tightly grouped: the top tenth starts at $118,510, only 2.8 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $30,690 wide, against $55,750 across Colorado and $52,810 nationally: employers in the Southwest Colorado nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $42,840 | $3,570 | $20.60 | $55,277 |
| 25th percentile | $58,460 | $4,872 | $28.11 | $75,432 |
| Median | $78,390 | $6,532 | $37.69 | $101,148 |
| 75th percentile | $89,150 | $7,429 | $42.86 | $115,032 |
| 90th percentile | $118,510 | $9,876 | $56.98 | $152,916 |
Local pay is bunched just above the median: the 75th percentile is only $10,760 over it, while the 25th sits $19,930 below. Moving an offer from the median to the 75th percentile costs about $13,884 more a year with benefits. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the 25th percentile and the median in the Southwest Colorado nonmetro area, and the Colorado statewide median of $79,810 falls between the median and the 75th percentile.
What a hire really costs in the Southwest Colorado nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $22,758 to the $78,390 median and brings it to $101,148 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Southwest Colorado nonmetro area
Of the 17 roles we track in the Southwest Colorado nonmetro area, this one ranks #3 by median pay, between accountants ($79,700) and paralegals ($69,110). Project Coordinator is the highest at $96,080.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Project Coordinator | +22.6% | 570 | |
| Accountant | +1.7% | 970 | |
| Sales Development Representative | this role | 960 | |
| Paralegal | -11.8% | n/a | |
| Recruiter | -14.2% | 420 |
Measured against the US median, this job is the best paid of the 17 roles we track in the Southwest Colorado nonmetro area (+12.0%); executive assistants come last (-28.3%). The typical role here is at -2.7%, so, measured against the US, sales development representatives cost more in the Southwest Colorado nonmetro area than the area's general pay level would suggest. Sales development representatives hold 9.9% of the jobs in the 15 of these roles with a job count in the Southwest Colorado nonmetro area, 12.1% across Colorado and 8.2% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.
Other areas in Colorado
Across the 10 areas of Colorado with data for this job, the median runs from $66,610 in Grand Junction to $99,990 in Boulder, a gap of $33,380 a year. Of the 6 areas in Colorado with more sales development representatives than the Southwest Colorado nonmetro area, 4 pay less, the largest of them Colorado Springs, CO ($75,830), Fort Collins-Loveland, CO ($77,320) and the Northwest Colorado nonmetro area ($77,730).
| Area | Median | vs the Southwest Colorado nonmetro area | Jobs |
|---|---|---|---|
| Boulder, CO | +27.6% | 3,230 | |
| Denver-Aurora, CO | +2.9% | 24,480 | |
| Southwest Colorado (Nonmetro) | this area | 960 | |
| Eastern and Southern Colorado (Nonmetro) | -0.8% | n/a | |
| Northwest Colorado (Nonmetro) | -0.8% | 1,190 | |
| Fort Collins-Loveland, CO | -1.4% | 1,510 | |
| Colorado Springs, CO | -3.3% | 3,060 |
the Southwest Colorado nonmetro area against other US metro areas
By number of jobs, the Southwest Colorado nonmetro area is #153 of 518 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Colorado, Lawrence and Atlanta-Sandy Springs pay just above the Southwest Colorado nonmetro area and Bridgeport-Stamford and Washington-Arlington just below. All four are within $560 a year of the median in the Southwest Colorado nonmetro area. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs the Southwest Colorado nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Atlanta-Sandy Springs, GA | +0.7% | 33,900 | pay | |
| Lawrence, KS | +0.0% | 360 | pay | |
| Southwest Colorado (Nonmetro) | this area | 960 | ||
| Bridgeport-Stamford, CT | -0.0% | 3,280 | pay | |
| Washington-Arlington, DC-VA | -0.4% | 29,300 | pay | |
| Hickory-Lenoir, NC | -23.7% | 940 | jobs | |
| Rockford, IL | -23.8% | 980 | jobs | |
| Laredo, TX | -38.7% | 980 | jobs |
Questions
How much does it cost to hire a sales development representative in Southwest Colorado (Nonmetro)?
About $101,148 a year at the median, or $8,429 a month: $78,390 in pay plus about $22,758 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in the Southwest Colorado nonmetro area?
Pay here is higher than in three quarters of US areas. The median was $78,390 a year in the May 2025 BLS survey. The 10th percentile was $42,840, the 90th $118,510, and the middle half earned $58,460 to $89,150.
Is the Southwest Colorado nonmetro area cheaper than the rest of Colorado for sales development representatives?
Yes, it costs less: a median of $78,390 against $79,810 statewide. The next area up in Colorado is Denver-Aurora at $80,650, the next down the Eastern and Southern Colorado nonmetro area at $77,730.
How many sales development representatives work in the Southwest Colorado nonmetro area?
BLS counts about 960 in the May 2025 survey. That is 3% of the Colorado total of 37,810. 6 areas in Colorado have more; the closest in size is Greeley, with about 980.
Does a sales development representative cost more than a paralegal in the Southwest Colorado nonmetro area?
Yes: $9,280 a year more at the median. The medians are $78,390 and $69,110.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.