Sales Development Representative salary in Lawrence, KS
Lawrence is the most expensive place in Kansas to hire a sales development representative. The median is $78,410 a year1, 25.3% above the Kansas statewide median of $62,580 and 12.0% above the US median of $69,990. Only 16 of 520 US areas pay more for this job. BLS counts about 360 people in this job here, 3% of the Kansas total.
BLS occupation 41-3091, area Lawrence, KS. Data from the May 2025 release, checked 2026-10-15.
Pay in Lawrence against Kansas and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Lawrence, KS | $37,750 | $78,410 | $143,140 | |
| Kansas | $34,200 | $62,580 | $147,800 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Lawrence earns $46,520–$127,200. The top tenth earns $143,140 or more, 3.8 times the bottom tenth, close to the US pattern of 3.9 times. The mean ($86,660) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $80,680 wide, wider than in Kansas as a whole ($53,390) and the US ($52,810), so what a sales development representative earns in Lawrence depends more on the employer.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,750 | $3,146 | $18.15 | $48,710 |
| 25th percentile | $46,520 | $3,877 | $22.37 | $60,026 |
| Median | $78,410 | $6,534 | $37.70 | $101,174 |
| 75th percentile | $127,200 | $10,600 | $61.15 | $164,129 |
| 90th percentile | $143,140 | $11,928 | $68.82 | $184,697 |
Pay climbs faster above the median than below it here: the 75th percentile is $48,790 over the median, the 25th only $31,890 under it. An offer at the 75th percentile adds about $62,955 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the 25th percentile and the median in Lawrence, and the Kansas statewide median of $62,580 falls there too.
What a hire really costs in Lawrence
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $22,764 to the $78,410 median and brings it to $101,174 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Lawrence
Of the 13 roles we track in Lawrence, this one ranks #3 by median pay, between accountants ($79,050) and executive assistants ($67,090). Project Coordinator is the highest at $93,420.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Project Coordinator | +19.1% | 150 | |
| Accountant | +0.8% | 400 | |
| Sales Development Representative | this role | 360 | |
| Executive Assistant | -14.4% | 140 | |
| Marketing Specialist | -14.5% | 260 |
Measured against the US median, this job is the best paid of the 13 roles we track in Lawrence (+12.0%); paralegals come last (-16.5%). The typical role here is at -8.7%, so, measured against the US, sales development representatives cost more in Lawrence than the area's general pay level would suggest. Sales development representatives hold 6.6% of the jobs in these 13 roles in Lawrence, 8.0% across Kansas and 8.1% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Kansas
Across the 5 areas of Kansas with data for this job, the median runs from $52,830 in the Kansas nonmetro area to $78,410 in Lawrence, a gap of $25,580 a year. All 4 areas in Kansas with more sales development representatives than Lawrence pay less, among them Wichita, KS ($59,110) and the Kansas nonmetro area ($52,830).
| Area | Median | vs Lawrence | Jobs |
|---|---|---|---|
| Lawrence, KS | this area | 360 | |
| Topeka, KS | -19.3% | 790 | |
| Manhattan, KS | -19.8% | 370 | |
| Wichita, KS | -24.6% | 2,540 | |
| Kansas (Nonmetro) | -32.6% | 1,650 |
Lawrence against other US metro areas
By number of jobs, Lawrence is #314 of 518 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Kansas, Atlanta-Sandy Springs and Los Angeles-Long Beach pay just above Lawrence and Bridgeport-Stamford and Washington-Arlington just below. All four are within $1,040 a year of the median in Lawrence. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs Lawrence | Jobs | Close in |
|---|---|---|---|---|
| Los Angeles-Long Beach, CA | +1.3% | 50,470 | pay | |
| Atlanta-Sandy Springs, GA | +0.7% | 33,900 | pay | |
| Lawrence, KS | this area | 360 | ||
| Bridgeport-Stamford, CT | -0.0% | 3,280 | pay | |
| Washington-Arlington, DC-VA | -0.4% | 29,300 | pay | |
| Bremerton-Silverdale, WA | -0.9% | 360 | jobs | |
| Binghamton, NY | -18.8% | 360 | jobs | |
| Bloomington, IN | -26.5% | 360 | jobs |
Questions
How much does it cost to hire a sales development representative in Lawrence, KS?
About $101,174 a year at the median, or $8,431 a month: $78,410 in pay plus about $22,764 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Lawrence?
Pay here is higher than in three quarters of US areas. The median was $78,410 a year in the May 2025 BLS survey. The 10th percentile was $37,750, the 90th $143,140, and the middle half earned $46,520 to $127,200.
Is Lawrence the most expensive area in Kansas for sales development representatives?
Yes. Its median of $78,410 is the highest of 5 areas in Kansas. Topeka comes next at $63,260.
How many sales development representatives work in Lawrence?
BLS counts about 360 in the May 2025 survey. That is 3% of the Kansas total of 12,480. 4 areas in Kansas have more; the closest in size is Manhattan, with about 370.
Does a sales development representative cost more than an executive assistant in Lawrence?
Yes: $11,320 a year more at the median. The medians are $78,410 and $67,090.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.