Sales Development Representative salary in Wilmington, NC
Wilmington pays sales development representatives more than North Carolina as a whole but less than the country. The median is $64,520 a year1: 3.0% above the North Carolina statewide median of $62,620 and 7.8% below the US median of $69,990. That is in the top quarter of US areas (#110 of 520). BLS counts about 1,730 people in this job here, 4% of the North Carolina total.
BLS occupation 41-3091, area Wilmington, NC. Data from the May 2025 release, checked 2026-10-15.
Pay in Wilmington against North Carolina and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Wilmington, NC | $37,500 | $64,520 | $136,500 | |
| North Carolina | $37,410 | $62,620 | $145,630 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Wilmington earns $45,730–$97,080. The top tenth earns $136,500 or more, 3.6 times the bottom tenth, close to the US pattern of 3.9 times. The mean ($77,360) is 20% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $51,350 wide, between the figure for North Carolina ($51,270) and the US figure ($52,810).
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,500 | $3,125 | $18.03 | $48,387 |
| 25th percentile | $45,730 | $3,811 | $21.99 | $59,006 |
| Median | $64,520 | $5,377 | $31.02 | $83,252 |
| 75th percentile | $97,080 | $8,090 | $46.67 | $125,265 |
| 90th percentile | $136,500 | $11,375 | $65.62 | $176,129 |
Pay climbs faster above the median than below it here: the 75th percentile is $32,560 over the median, the 25th only $18,790 under it. An offer at the 75th percentile adds about $42,013 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Wilmington, and the North Carolina statewide median of $62,620 falls between the 25th percentile and the median.
What a hire really costs in Wilmington
At the $64,520 median, a local hire costs about $83,252 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $18,732 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Wilmington
Of the 17 roles we track in Wilmington, this one ranks #4 by median pay, between marketing specialists ($69,480) and recruiters ($64,440). Project Coordinator is the highest at $89,120.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Accountant | +20.8% | 1,520 | |
| Marketing Specialist | +7.7% | 880 | |
| Sales Development Representative | this role | 1,730 | |
| Recruiter | -0.1% | 850 | |
| Executive Assistant | -2.5% | 340 |
Measured against the US median, sales development representatives rank #6 of the 17 roles we track in Wilmington (-7.8%), between accountants (-6.9%) and bookkeepers (-9.7%). The typical role here is at -10.9%, so, measured against the US, sales development representatives cost more in Wilmington than the area's general pay level would suggest. Sales development representatives hold 8.7% of the jobs in these 17 roles in Wilmington, 8.8% across North Carolina and 7.9% nationally. That is close to the national mix.
Other areas in North Carolina
Across the 18 areas of North Carolina with data for this job, the median runs from $45,900 in Goldsboro to $72,460 in Durham-Chapel Hill, a gap of $26,560 a year. Of the 5 areas in North Carolina with more sales development representatives than Wilmington, 3 pay less: Charlotte-Concord, NC-SC ($61,850), Greensboro-High Point, NC ($62,520) and Winston-Salem, NC ($58,240).
| Area | Median | vs Wilmington | Jobs |
|---|---|---|---|
| Durham-Chapel Hill, NC | +12.3% | 3,300 | |
| Raleigh-Cary, NC | +6.3% | 8,970 | |
| Wilmington, NC | this area | 1,730 | |
| Greensboro-High Point, NC | -3.1% | 2,880 | |
| Charlotte-Concord, NC-SC | -4.1% | 13,980 | |
| Rocky Mount, NC | -7.0% | 280 | |
| Hickory-Lenoir, NC | -7.2% | 940 |
Wilmington against other US metro areas
By number of jobs, Wilmington is #91 of 518 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside North Carolina, Wenatchee-East Wenatchee and Oxnard-Thousand Oaks pay just above Wilmington and Walla Walla and Huntsville just below. All four are within $150 a year of the median in Wilmington. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs Wilmington | Jobs | Close in |
|---|---|---|---|---|
| Midland, TX | +24.7% | 1,710 | jobs | |
| Oxnard-Thousand Oaks, CA | +0.2% | 1,890 | pay | |
| Wenatchee-East Wenatchee, WA | +0.2% | 190 | pay | |
| Wilmington, NC | this area | 1,730 | ||
| Walla Walla, WA | -0.0% | 50 | pay | |
| Huntsville, AL | -0.1% | 1,810 | pay | |
| Syracuse, NY | -1.1% | 1,720 | jobs | |
| Baton Rouge, LA | -6.7% | 1,730 | jobs |
Questions
How much does it cost to hire a sales development representative in Wilmington, NC?
About $83,252 a year at the median, or $6,938 a month: $64,520 in pay plus about $18,732 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Wilmington?
Pay here is higher than in three quarters of US areas. The median was $64,520 a year in the May 2025 BLS survey. The 10th percentile was $37,500, the 90th $136,500, and the middle half earned $45,730 to $97,080.
Is Wilmington cheaper than the rest of North Carolina for sales development representatives?
No, it costs more: a median of $64,520 against $62,620 statewide. The next area up in North Carolina is Raleigh-Cary at $68,560, the next down Greensboro-High Point at $62,520.
How many sales development representatives work in Wilmington?
BLS counts about 1,730 in the May 2025 survey. That is 4% of the North Carolina total of 46,040. 5 areas in North Carolina have more; the closest in size is Winston-Salem, with about 1,790.
Does a sales development representative cost more than a recruiter in Wilmington?
Yes: $80 a year more at the median. The medians are $64,520 and $64,440.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.