Sales Development Representative salary in Louisville, KY-IN

Pay in Louisville against Kentucky and the US

The middle half of sales development representatives in Louisville earns $43,280–$81,450. Pay is tightly grouped: the top tenth starts at $111,710, only 3.2 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($67,250) is 22% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $38,170 wide, against $38,190 across Kentucky and $52,810 nationally: employers in Louisville pay within a narrower band.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $26,260 over the median, the 25th only $11,910 under it. An offer at the 75th percentile adds about $33,884 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Louisville, and the Kentucky statewide median of $52,750 falls between the 25th percentile and the median.

What a hire really costs in Louisville

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $16,023 to the $55,190 median and brings it to $71,213 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Louisville

Of the 17 roles we track in Louisville, this one ranks #8 by median pay, between paralegals ($61,270) and payroll specialists ($54,600). Project Coordinator is the highest at $82,660.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Louisville (-21.1%); data entry specialists come first (+5.4%). The typical role here is at -5.6%, so, measured against the US, sales development representatives cost less in Louisville than the area's general pay level would suggest. Sales development representatives hold 7.7% of the jobs in these 17 roles in Louisville, 6.0% across Kentucky and 7.9% nationally. That is close to the national mix.

Other areas in Kentucky

Across the 10 areas of Kentucky with data for this job, the median runs from $47,590 in Owensboro to $55,780 in Paducah, a gap of $8,190 a year. No other area in Kentucky has as many sales development representatives, and 8 of the other 9 pay less.

Louisville against other US metro areas

By number of jobs, Louisville is #43 of 518 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Kentucky, Daphne-Fairhope and Kankakee pay just above Louisville and Oklahoma City and Tulsa just below. All four are within $220 a year of the median in Louisville. Of the three markets with about as many sales development representatives, all three pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.