Sales Development Representative salary in the Central Kentucky nonmetro area
The Central Kentucky nonmetro area is a lower-cost market for sales development representatives: the median of $50,320 a year1 is 4.6% below the Kentucky statewide median of $52,750, and 28.1% below the US median of $69,990. That is in the bottom quarter of US areas (#425 of 520). BLS counts about 620 people in this job here, 5% of the Kentucky total.
BLS occupation 41-3091, area Central Kentucky nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Central Kentucky nonmetro area against Kentucky and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Central Kentucky (Nonmetro) | $32,020 | $50,320 | $113,560 | |
| Kentucky | $33,120 | $52,750 | $116,880 | |
| United States | $37,980 | $69,990 | $148,840 |
Sales development representatives at the 90th percentile earn $113,560, 3.5 times the 10th percentile; the US ratio is 3.9. The middle half of sales development representatives in the Central Kentucky nonmetro area earns $38,280–$73,320. The mean ($62,000) is 23% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $35,040 wide, against $38,190 across Kentucky and $52,810 nationally: employers in the Central Kentucky nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $32,020 | $2,668 | $15.39 | $41,316 |
| 25th percentile | $38,280 | $3,190 | $18.40 | $49,394 |
| Median | $50,320 | $4,193 | $24.19 | $64,929 |
| 75th percentile | $73,320 | $6,110 | $35.25 | $94,606 |
| 90th percentile | $113,560 | $9,463 | $54.60 | $146,529 |
Pay climbs faster above the median than below it here: the 75th percentile is $23,000 over the median, the 25th only $12,040 under it. An offer at the 75th percentile adds about $29,677 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the Central Kentucky nonmetro area, and the Kentucky statewide median of $52,750 falls there too.
What a hire really costs in the Central Kentucky nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $14,609 to the $50,320 median and brings it to $64,929 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Central Kentucky nonmetro area
Of the 17 roles we track in the Central Kentucky nonmetro area, this one ranks #7 by median pay, between marketing specialists ($57,380) and payroll specialists ($49,990). Project Coordinator is the highest at $76,260.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Executive Assistant | +14.4% | 370 | |
| Marketing Specialist | +14.0% | 370 | |
| Sales Development Representative | this role | 620 | |
| Payroll Specialist | -0.7% | 180 | |
| Paralegal | -1.4% | 280 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in the Central Kentucky nonmetro area (-28.1%); data entry specialists come first (-5.8%). The typical role here is at -16.1%, so, measured against the US, sales development representatives cost less in the Central Kentucky nonmetro area than the area's general pay level would suggest. Sales development representatives hold 3.9% of the jobs in these 17 roles in the Central Kentucky nonmetro area, 6.0% across Kentucky and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Kentucky
Across the 10 areas of Kentucky with data for this job, the median runs from $47,590 in Owensboro to $55,780 in Paducah, a gap of $8,190 a year. All 2 areas in Kentucky with more sales development representatives than the Central Kentucky nonmetro area also pay more, among them Louisville, KY-IN ($55,190) and Lexington-Fayette, KY ($50,690).
| Area | Median | vs the Central Kentucky nonmetro area | Jobs |
|---|---|---|---|
| South Central Kentucky (Nonmetro) | +2.9% | 570 | |
| Elizabethtown, KY | +2.1% | 230 | |
| Lexington-Fayette, KY | +0.7% | 1,950 | |
| Central Kentucky (Nonmetro) | this area | 620 | |
| Bowling Green, KY | -3.2% | 340 | |
| West Kentucky (Nonmetro) | -5.0% | 450 | |
| East Kentucky (Nonmetro) | -5.1% | 240 |
the Central Kentucky nonmetro area against other US metro areas
By number of jobs, the Central Kentucky nonmetro area is #206 of 518 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Kentucky, Amarillo and San Antonio-New Braunfels pay just above the Central Kentucky nonmetro area and Lewiston and Houma-Bayou Cane just below. All four are within $290 a year of the median in the Central Kentucky nonmetro area. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs the Central Kentucky nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| La Crosse-Onalaska, WI-MN | +22.1% | 620 | jobs | |
| Lynchburg, VA | +18.5% | 620 | jobs | |
| San Antonio-New Braunfels, TX | +0.6% | 9,460 | pay | |
| Amarillo, TX | +0.4% | 780 | pay | |
| Central Kentucky (Nonmetro) | this area | 620 | ||
| Lewiston, ID-WA | -0.2% | 70 | pay | |
| Houma-Bayou Cane, LA | -0.4% | 300 | pay | |
| Panama City-Panama City Beach, FL | -2.9% | 620 | jobs |
Questions
How much does it cost to hire a sales development representative in Central Kentucky (Nonmetro)?
About $64,929 a year at the median, or $5,411 a month: $50,320 in pay plus about $14,609 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in the Central Kentucky nonmetro area?
Pay here is lower than in three quarters of US areas. The median was $50,320 a year in the May 2025 BLS survey. The 10th percentile was $32,020, the 90th $113,560, and the middle half earned $38,280 to $73,320.
Is the Central Kentucky nonmetro area cheaper than the rest of Kentucky for sales development representatives?
Yes, it costs less: a median of $50,320 against $52,750 statewide. The next area up in Kentucky is Lexington-Fayette at $50,690, the next down Bowling Green at $48,730.
How many sales development representatives work in the Central Kentucky nonmetro area?
BLS counts about 620 in the May 2025 survey. That is 5% of the Kentucky total of 11,860. Only Louisville and Lexington-Fayette have more in Kentucky.
Does a sales development representative cost more than a payroll specialist in the Central Kentucky nonmetro area?
Yes: $330 a year more at the median. The medians are $50,320 and $49,990.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.