Sales Development Representative salary in the West Kentucky nonmetro area
The West Kentucky nonmetro area is a lower-cost market for sales development representatives: the median of $47,820 a year1 is 9.3% below the Kentucky statewide median of $52,750, and 31.7% below the US median of $69,990. That is in the bottom quarter of US areas (#465 of 520). BLS counts about 450 people in this job here, 4% of the Kentucky total.
BLS occupation 41-3091, area West Kentucky nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the West Kentucky nonmetro area against Kentucky and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| West Kentucky (Nonmetro) | $27,780 | $47,820 | $93,410 | |
| Kentucky | $33,120 | $52,750 | $116,880 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the West Kentucky nonmetro area earns $37,470–$63,240. Pay is tightly grouped: the top tenth starts at $93,410, only 3.4 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($55,060) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $25,770 wide, against $38,190 across Kentucky and $52,810 nationally: employers in the West Kentucky nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $27,780 | $2,315 | $13.36 | $35,845 |
| 25th percentile | $37,470 | $3,122 | $18.01 | $48,348 |
| Median | $47,820 | $3,985 | $22.99 | $61,703 |
| 75th percentile | $63,240 | $5,270 | $30.40 | $81,600 |
| 90th percentile | $93,410 | $7,784 | $44.91 | $120,529 |
An offer at the 75th percentile instead of the median adds $15,420 a year in pay and about $19,897 in employer cost. Going down to the 25th percentile saves $10,350 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the 75th and 90th percentiles in the West Kentucky nonmetro area, and the Kentucky statewide median of $52,750 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local sales development representatives earn.
What a hire really costs in the West Kentucky nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $13,883 to the $47,820 median and brings it to $61,703 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the West Kentucky nonmetro area
Of the 17 roles we track in the West Kentucky nonmetro area, this one ranks #8 by median pay, between payroll specialists ($48,740) and bookkeepers ($44,090). Project Coordinator is the highest at $75,050.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +9.1% | 240 | |
| Payroll Specialist | +1.9% | 100 | |
| Sales Development Representative | this role | 450 | |
| Bookkeeper | -7.8% | 1,690 | |
| HR Assistant | -10.5% | 60 |
Measured against the US median, sales development representatives rank #15 of the 17 roles we track in the West Kentucky nonmetro area (-31.7%), between project coordinators (-26.7%) and marketing specialists (-33.8%). The typical role here is at -18.3%, so, measured against the US, sales development representatives cost less in the West Kentucky nonmetro area than the area's general pay level would suggest. Sales development representatives hold 4.4% of the jobs in these 17 roles in the West Kentucky nonmetro area, 6.0% across Kentucky and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Kentucky
Across the 10 areas of Kentucky with data for this job, the median runs from $47,590 in Owensboro to $55,780 in Paducah, a gap of $8,190 a year. All 4 areas in Kentucky with more sales development representatives than the West Kentucky nonmetro area also pay more, among them Louisville, KY-IN ($55,190) and Lexington-Fayette, KY ($50,690).
| Area | Median | vs the West Kentucky nonmetro area | Jobs |
|---|---|---|---|
| Elizabethtown, KY | +7.4% | 230 | |
| Lexington-Fayette, KY | +6.0% | 1,950 | |
| Central Kentucky (Nonmetro) | +5.2% | 620 | |
| Bowling Green, KY | +1.9% | 340 | |
| West Kentucky (Nonmetro) | this area | 450 | |
| East Kentucky (Nonmetro) | -0.1% | 240 | |
| Owensboro, KY | -0.5% | 220 |
the West Kentucky nonmetro area against other US metro areas
By number of jobs, the West Kentucky nonmetro area is #264 of 518 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Kentucky, Laredo and Clarksville pay just above the West Kentucky nonmetro area and San Angelo and Slidell-Mandeville just below. All four are within $340 a year of the median in the West Kentucky nonmetro area. Of the three markets with about as many sales development representatives, all three pay more.
| Metro area | Median | vs the West Kentucky nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Rochester, MN | +40.2% | 450 | jobs | |
| Lafayette-West Lafayette, IN | +31.5% | 450 | jobs | |
| Medford, OR | +25.6% | 450 | jobs | |
| Clarksville, TN-KY | +0.7% | 500 | pay | |
| Laredo, TX | +0.4% | 980 | pay | |
| West Kentucky (Nonmetro) | this area | 450 | ||
| San Angelo, TX | -0.2% | 400 | pay | |
| Slidell-Mandeville, LA | -0.3% | 500 | pay |
Questions
How much does it cost to hire a sales development representative in West Kentucky (Nonmetro)?
About $61,703 a year at the median, or $5,142 a month: $47,820 in pay plus about $13,883 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in the West Kentucky nonmetro area?
Pay here is lower than in three quarters of US areas. The median was $47,820 a year in the May 2025 BLS survey. The 10th percentile was $27,780, the 90th $93,410, and the middle half earned $37,470 to $63,240.
Is the West Kentucky nonmetro area cheaper than the rest of Kentucky for sales development representatives?
Yes, it costs less: a median of $47,820 against $52,750 statewide. The next area up in Kentucky is Bowling Green at $48,730, the next down the East Kentucky nonmetro area at $47,750.
How many sales development representatives work in the West Kentucky nonmetro area?
BLS counts about 450 in the May 2025 survey. That is 4% of the Kentucky total of 11,860. 4 areas in Kentucky have more; the closest in size is the South Central Kentucky nonmetro area, with about 570.
Does a sales development representative cost more than a bookkeeper in the West Kentucky nonmetro area?
Yes: $3,730 a year more at the median. The medians are $47,820 and $44,090.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.