Sales Development Representative salary in the South Central Kentucky nonmetro area
The South Central Kentucky nonmetro area is a lower-cost market for sales development representatives: the median of $51,770 a year1 is 1.9% below the Kentucky statewide median of $52,750, and 26.0% below the US median of $69,990. That is in the bottom quarter of US areas (#405 of 520). BLS counts about 570 people in this job here, 5% of the Kentucky total.
BLS occupation 41-3091, area South Central Kentucky nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the South Central Kentucky nonmetro area against Kentucky and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| South Central Kentucky (Nonmetro) | $34,600 | $51,770 | $122,290 | |
| Kentucky | $33,120 | $52,750 | $116,880 | |
| United States | $37,980 | $69,990 | $148,840 |
Sales development representatives at the 90th percentile earn $122,290, 3.5 times the 10th percentile; the US ratio is 3.9. The middle half of sales development representatives in the South Central Kentucky nonmetro area earns $39,220–$80,040. The mean ($65,760) is 27% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $40,820 wide, between the figure for Kentucky ($38,190) and the US figure ($52,810).
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $34,600 | $2,883 | $16.63 | $44,645 |
| 25th percentile | $39,220 | $3,268 | $18.86 | $50,606 |
| Median | $51,770 | $4,314 | $24.89 | $66,800 |
| 75th percentile | $80,040 | $6,670 | $38.48 | $103,277 |
| 90th percentile | $122,290 | $10,191 | $58.79 | $157,794 |
Pay climbs faster above the median than below it here: the 75th percentile is $28,270 over the median, the 25th only $12,550 under it. An offer at the 75th percentile adds about $36,477 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the South Central Kentucky nonmetro area, and the Kentucky statewide median of $52,750 falls there too.
What a hire really costs in the South Central Kentucky nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $15,030 to the $51,770 median and brings it to $66,800 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the South Central Kentucky nonmetro area
Of the 17 roles we track in the South Central Kentucky nonmetro area, this one ranks #7 by median pay, between office managers ($53,000) and paralegals ($46,590). Project Coordinator is the highest at $73,850.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +8.9% | 270 | |
| Office Manager | +2.4% | 1,640 | |
| Sales Development Representative | this role | 570 | |
| Paralegal | -10.0% | 200 | |
| HR Assistant | -10.8% | 70 |
Measured against the US median, sales development representatives rank #15 of the 17 roles we track in the South Central Kentucky nonmetro area (-26.0%), between paralegals (-25.9%) and project coordinators (-27.8%). The typical role here is at -20.1%, so, measured against the US, sales development representatives cost less in the South Central Kentucky nonmetro area than the area's general pay level would suggest. Sales development representatives hold 3.6% of the jobs in these 17 roles in the South Central Kentucky nonmetro area, 6.0% across Kentucky and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Kentucky
Across the 10 areas of Kentucky with data for this job, the median runs from $47,590 in Owensboro to $55,780 in Paducah, a gap of $8,190 a year. Of the 3 areas in Kentucky with more sales development representatives than the South Central Kentucky nonmetro area, 2 pay less: Lexington-Fayette, KY ($50,690) and the Central Kentucky nonmetro area ($50,320).
| Area | Median | vs the South Central Kentucky nonmetro area | Jobs |
|---|---|---|---|
| Paducah, KY-IL | +7.7% | 270 | |
| Louisville, KY-IN | +6.6% | 5,190 | |
| South Central Kentucky (Nonmetro) | this area | 570 | |
| Elizabethtown, KY | -0.8% | 230 | |
| Lexington-Fayette, KY | -2.1% | 1,950 | |
| Central Kentucky (Nonmetro) | -2.8% | 620 | |
| Bowling Green, KY | -5.9% | 340 |
the South Central Kentucky nonmetro area against other US metro areas
By number of jobs, the South Central Kentucky nonmetro area is #225 of 518 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Kentucky, Monroe and Myrtle Beach-Conway pay just above the South Central Kentucky nonmetro area and College Station-Bryan and Auburn-Opelika just below. All four are within $50 a year of the median in the South Central Kentucky nonmetro area. Of the three markets with about as many sales development representatives, all three pay more.
| Metro area | Median | vs the South Central Kentucky nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Barnstable Town, MA | +25.7% | 570 | jobs | |
| St. George, UT | +23.4% | 570 | jobs | |
| Oshkosh-Neenah, WI | +16.7% | 570 | jobs | |
| Myrtle Beach-Conway, SC | +0.0% | 1,610 | pay | |
| Monroe, LA | +0.0% | 380 | pay | |
| South Central Kentucky (Nonmetro) | this area | 570 | ||
| College Station-Bryan, TX | -0.0% | 820 | pay | |
| Auburn-Opelika, AL | -0.1% | 340 | pay |
Questions
How much does it cost to hire a sales development representative in South Central Kentucky (Nonmetro)?
About $66,800 a year at the median, or $5,567 a month: $51,770 in pay plus about $15,030 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in the South Central Kentucky nonmetro area?
Pay here is lower than in three quarters of US areas. The median was $51,770 a year in the May 2025 BLS survey. The 10th percentile was $34,600, the 90th $122,290, and the middle half earned $39,220 to $80,040.
Is the South Central Kentucky nonmetro area cheaper than the rest of Kentucky for sales development representatives?
Yes, it costs less: a median of $51,770 against $52,750 statewide. The next area up in Kentucky is Louisville at $55,190, the next down Elizabethtown at $51,360.
How many sales development representatives work in the South Central Kentucky nonmetro area?
BLS counts about 570 in the May 2025 survey. That is 5% of the Kentucky total of 11,860. 3 areas in Kentucky have more; the closest in size is the Central Kentucky nonmetro area, with about 620.
Does a sales development representative cost more than a paralegal in the South Central Kentucky nonmetro area?
Yes: $5,180 a year more at the median. The medians are $51,770 and $46,590.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.