Sales Development Representative salary in Florence, SC
Hiring a sales development representative costs less in Florence than in South Carolina or the country as a whole. The median is $49,350 a year1: 15.7% below the South Carolina statewide median of $58,510 and 29.5% below the US median of $69,990. That is in the bottom quarter of US areas (#441 of 520). About 440 sales development representatives work here, 2% of the South Carolina total.
BLS occupation 41-3091, area Florence, SC. Data from the May 2025 release, checked 2026-10-15.
Pay in Florence against South Carolina and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Florence, SC | $26,460 | $49,350 | $107,200 | |
| South Carolina | $32,280 | $58,510 | $126,680 | |
| United States | $37,980 | $69,990 | $148,840 |
Sales development representatives at the 90th percentile earn $107,200, 4.1 times the 10th percentile; the US ratio is 3.9. The middle half of sales development representatives in Florence earns $37,560–$78,160. The mean ($61,400) is 24% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $40,600 wide, against $43,210 across South Carolina and $52,810 nationally: employers in Florence pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $26,460 | $2,205 | $12.72 | $34,142 |
| 25th percentile | $37,560 | $3,130 | $18.06 | $48,465 |
| Median | $49,350 | $4,112 | $23.73 | $63,677 |
| 75th percentile | $78,160 | $6,513 | $37.58 | $100,852 |
| 90th percentile | $107,200 | $8,933 | $51.54 | $138,323 |
Pay climbs faster above the median than below it here: the 75th percentile is $28,810 over the median, the 25th only $11,790 under it. An offer at the 75th percentile adds about $37,174 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Florence, and the South Carolina statewide median of $58,510 falls there too.
What a hire really costs in Florence
At the $49,350 median, a local hire costs about $63,677 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $14,327 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Florence
Of the 14 roles we track in Florence, this one ranks #8 by median pay, between payroll specialists ($51,860) and paralegals ($48,230). Project Coordinator is the highest at $87,400.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +20.1% | 250 | |
| Payroll Specialist | +5.1% | 60 | |
| Sales Development Representative | this role | 440 | |
| Paralegal | -2.3% | 210 | |
| Bookkeeper | -8.2% | 730 |
Measured against the US median, this job is the lowest paid of the 14 roles we track in Florence (-29.5%); bookkeepers come first (-10.6%). The typical role here is at -15.7%, so, measured against the US, sales development representatives cost less in Florence than the area's general pay level would suggest. Sales development representatives hold 5.5% of the jobs in these 14 roles in Florence, 8.5% across South Carolina and 8.1% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in South Carolina
Across the 11 areas of South Carolina with data for this job, the median runs from $46,930 in the Northeastern South Carolina nonmetro area to $62,600 in Charleston-North Charleston, a gap of $15,670 a year. Of the 6 areas in South Carolina with more sales development representatives than Florence, 1 pays less: Columbia, SC ($48,570).
| Area | Median | vs Florence | Jobs |
|---|---|---|---|
| Myrtle Beach-Conway, SC | +4.9% | 1,610 | |
| Hilton Head Island-Bluffton, SC | +4.5% | 720 | |
| Greenville-Anderson, SC | +4.3% | 4,300 | |
| Florence, SC | this area | 440 | |
| Columbia, SC | -1.6% | 3,400 | |
| Sumter, SC | -4.5% | 200 | |
| Northeastern South Carolina (Nonmetro) | -4.9% | 240 |
Florence against other US metro areas
By number of jobs, Florence is #266 of 518 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside South Carolina, Eagle Pass and Parkersburg-Vienna pay just above Florence and McAllen-Edinburg and Merced just below. All four are within $350 a year of the median in Florence. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs Florence | Jobs | Close in |
|---|---|---|---|---|
| Macon-Bibb County, GA | +13.8% | 440 | jobs | |
| Kahului-Wailuku, HI | +8.5% | 440 | jobs | |
| Parkersburg-Vienna, WV | +0.2% | 130 | pay | |
| Eagle Pass, TX | +0.1% | 70 | pay | |
| Florence, SC | this area | 440 | ||
| McAllen-Edinburg, TX | +0.0% | 1,910 | pay | |
| Merced, CA | -0.7% | 330 | pay | |
| Gulfport-Biloxi, MS | -1.7% | 440 | jobs |
Questions
How much does it cost to hire a sales development representative in Florence, SC?
About $63,677 a year at the median, or $5,306 a month: $49,350 in pay plus about $14,327 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Florence?
Pay here is lower than in three quarters of US areas. The median was $49,350 a year in the May 2025 BLS survey. The 10th percentile was $26,460, the 90th $107,200, and the middle half earned $37,560 to $78,160.
Is Florence cheaper than the rest of South Carolina for sales development representatives?
Yes, it costs less: a median of $49,350 against $58,510 statewide. The next area up in South Carolina is Greenville-Anderson at $51,460, the next down Columbia at $48,570.
How many sales development representatives work in Florence?
BLS counts about 440 in the May 2025 survey. That is 2% of the South Carolina total of 21,070. 6 areas in South Carolina have more; the closest in size is Hilton Head Island-Bluffton, with about 720.
Does a sales development representative cost more than a paralegal in Florence?
Yes: $1,120 a year more at the median. The medians are $49,350 and $48,230.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.