Sales Development Representative salary in the South Florida nonmetro area
The South Florida nonmetro area pays sales development representatives more than Florida as a whole but less than the country. The median is $62,120 a year1: 2.4% above the Florida statewide median of $60,660 and 11.2% below the US median of $69,990. Nationally it ranks #164 of 520 areas. About 610 sales development representatives work here.
BLS occupation 41-3091, area South Florida nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the South Florida nonmetro area against Florida and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| South Florida (Nonmetro) | $31,830 | $62,120 | $118,470 | |
| Florida | $35,550 | $60,660 | $129,730 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the South Florida nonmetro area earns $42,540–$82,170. The top tenth earns $118,470 or more, 3.7 times the bottom tenth, close to the US pattern of 3.9 times. The mean ($70,450) is 13% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $39,630 wide, against $40,930 across Florida and $52,810 nationally: employers in the South Florida nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $31,830 | $2,652 | $15.30 | $41,071 |
| 25th percentile | $42,540 | $3,545 | $20.45 | $54,890 |
| Median | $62,120 | $5,177 | $29.87 | $80,155 |
| 75th percentile | $82,170 | $6,848 | $39.50 | $106,026 |
| 90th percentile | $118,470 | $9,872 | $56.96 | $152,865 |
The step from the 25th percentile to the median is $19,580 a year; from the median to the 75th it is $20,050, or about $25,871 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the South Florida nonmetro area, and the Florida statewide median of $60,660 falls between the 25th percentile and the median.
What a hire really costs in the South Florida nonmetro area
At the $62,120 median, a local hire costs about $80,155 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $18,035 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the South Florida nonmetro area
Of the 15 roles we track in the South Florida nonmetro area, this one ranks #7 by median pay, between office managers ($62,230) and paralegals ($56,700). Project Coordinator is the highest at $86,170.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +2.1% | 260 | |
| Office Manager | +0.2% | 830 | |
| Sales Development Representative | this role | 610 | |
| Paralegal | -8.7% | 220 | |
| Payroll Specialist | -18.2% | 100 |
Measured against the US median, sales development representatives rank #9 of the 15 roles we track in the South Florida nonmetro area (-11.2%), between medical administrative assistants (-11.2%) and data entry specialists (-11.9%). The typical role here is at -11.2%, so this job follows the area's general pay level. Sales development representatives hold 8.2% of the jobs in these 15 roles in the South Florida nonmetro area, 9.4% across Florida and 8.0% nationally. That is close to the national mix.
Other areas in Florida
Across the 24 areas of Florida with data for this job, the median runs from $46,070 in Lakeland-Winter Haven to $64,410 in Naples-Marco Island, a gap of $18,340 a year. Of the 17 areas in Florida with more sales development representatives than the South Florida nonmetro area, 16 pay less, the largest of them Miami-Fort Lauderdale, FL ($62,090), Orlando-Kissimmee, FL ($58,870) and Tampa-St. Petersburg, FL ($59,600).
| Area | Median | vs the South Florida nonmetro area | Jobs |
|---|---|---|---|
| Naples-Marco Island, FL | +3.7% | 1,500 | |
| South Florida (Nonmetro) | this area | 610 | |
| Crestview-Fort Walton Beach, FL | -0.0% | 1,050 | |
| Miami-Fort Lauderdale, FL | -0.0% | 30,300 | |
| Tallahassee, FL | -0.4% | 1,640 | |
| Jacksonville, FL | -0.9% | 7,700 | |
| Palm Bay-Melbourne, FL | -2.9% | 1,920 |
the South Florida nonmetro area against other US metro areas
By number of jobs, the South Florida nonmetro area is #209 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Florida, Iowa City and Riverside-San Bernardino pay just above the South Florida nonmetro area and Traverse City and Longview just below. All four are within $110 a year of the median in the South Florida nonmetro area. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs the South Florida nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Riverside-San Bernardino, CA | +0.2% | 9,270 | pay | |
| Iowa City, IA | +0.1% | 330 | pay | |
| South Florida (Nonmetro) | this area | 610 | ||
| Traverse City, MI | -0.0% | 350 | pay | |
| Longview, TX | -0.1% | 930 | pay | |
| La Crosse-Onalaska, WI-MN | -1.1% | 620 | jobs | |
| Lynchburg, VA | -4.0% | 620 | jobs | |
| Visalia, CA | -13.1% | 610 | jobs |
Questions
How much does it cost to hire a sales development representative in South Florida (Nonmetro)?
About $80,155 a year at the median, or $6,680 a month: $62,120 in pay plus about $18,035 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in the South Florida nonmetro area?
The median was $62,120 a year in the May 2025 BLS survey. The 10th percentile was $31,830, the 90th $118,470, and the middle half earned $42,540 to $82,170.
Is the South Florida nonmetro area cheaper than the rest of Florida for sales development representatives?
No, it costs more: a median of $62,120 against $60,660 statewide. The next area up in Florida is Naples-Marco Island at $64,410, the next down Crestview-Fort Walton Beach at $62,110.
How many sales development representatives work in the South Florida nonmetro area?
BLS counts about 610 in the May 2025 survey. 17 areas in Florida have more; the closest in size is Panama City-Panama City Beach, with about 620.
Does a sales development representative cost more than a paralegal in the South Florida nonmetro area?
Yes: $5,420 a year more at the median. The medians are $62,120 and $56,700.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.