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Cost of hiring in Florence-Muscle Shoals, AL

BLS counts about 5,090 people in these 14 roles in Florence-Muscle Shoals1. Project Coordinator has the highest median ($93,950 a year), Virtual Receptionist the lowest ($30,580), and Administrative Assistant is the largest job, with about 1,160 people.

14roles with BLS pay data
5,090people in these roles
-8.2%closest to the US median: project coordinator
-34.1%furthest below the US median: marketing specialist

Data from the May 2025 release, checked 2026-10-15.

Median pay by role in Florence-Muscle Shoals

From the largest premium over the US median to the largest discount. Linked roles have a detailed page.
RoleMedian per yearvs US medianJobs
Project Coordinator
$93,950
-8.2%80
Customer Support Specialist
$37,520
-16.2%650
Office Manager
$57,330
-17.5%500
Administrative Assistant
$38,850
-18.3%1,160
Accountant
$67,600
-19.2%460
Virtual Receptionist
$30,580
-19.5%330
Recruiter
$60,560
-20.3%190
Executive Assistant
$59,390
-22.5%40
Medical Administrative Assistant
$35,470
-22.8%590
Payroll Specialist
$44,690
-23.3%30
Bookkeeper
$38,810
-23.4%580
Paralegal
$45,540
-27.6%100
Sales Development Representative
$46,800
-33.1%220
Marketing Specialist
$51,940
-34.1%160

The employer pays more than the wage: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, so a $38,850 median for administrative assistants, the largest of these jobs here, comes to about $50,129 a year. That is an estimate: benefit levels vary by employer.

Florence-Muscle Shoals against the US

Florence-Muscle Shoals pays below the US median for all 14 roles. The gap is smallest for project coordinators (-8.2%) and customer support specialists (-16.2%) and largest for marketing specialists (-34.1%). The middle gap across all 14 is -21.4%: for most of these roles, hiring costs less here than at the US median. Its best national standing is for project coordinators, #237 of 518 areas by median pay; its lowest is for bookkeepers, #519 of 521.

Compared with the US mix of these jobs, Florence-Muscle Shoals has more administrative assistants (22.8% of these jobs here, against 11.0% nationally) and medical administrative assistants (11.6% against 6.2%), and fewer project coordinators (1.6% against 6.8%) and executive assistants (0.8% against 3.0%). Metro areas in other states with the closest overall pay level, measured the same way, are listed below; Hattiesburg, MS is nearest, at -21.5%.

AreaMiddle gap to the USRoles with dataJobs in these roles
Lawton, OK-20.5%153,720
Texarkana, TX-AR-21.1%154,440
Florence-Muscle Shoals, AL-21.4% (this area)145,090
Hattiesburg, MS-21.5%155,210
McAllen-Edinburg, TX-21.6%1728,300
Fort Smith, AR-OK-22.1%167,690

How far pay spreads inside each role

From the 10th to the 90th percentile, marketing specialists in Florence-Muscle Shoals span $30,190–$104,580, the widest band (3.5×); medical administrative assistants the narrowest, $29,080–$48,790. Offers cluster nearer the median than nationally for 5 of 14 roles, sales development representatives most ($37,980–$148,840 across the US). Budget from the median for sales development representatives, marketing specialists, paralegals and 3 more roles: a few well-paid jobs lift the average ($56,490 against a $46,800 median for sales development representatives).

Florence-Muscle Shoals against Alabama

Against Alabama as a whole, Florence-Muscle Shoals pays less for every one of the 14 roles with a statewide figure. It comes closest for customer support specialists (-2.3%) and is furthest below for sales development representatives (-20.5%). It has the lowest median in Alabama for bookkeepers.

Other areas in Alabama

By jobs in these roles, Florence-Muscle Shoals is #14 of 16 areas in Alabama. The table shows the areas closest to it in size, from Tuscaloosa to Gadsden.

AreaJobs in these rolesRoles with data
Tuscaloosa, AL8,91016
Daphne-Fairhope, AL8,51016
Southeast Alabama (Nonmetro)6,90015
Auburn-Opelika, AL6,57015
Dothan, AL5,82014
Southwest Alabama (Nonmetro)5,55015
Decatur, AL5,21015
Northwest Alabama (Nonmetro)5,17013
Anniston-Oxford, AL3,45011
Gadsden, AL2,87011

Questions

Which role costs the most to hire in Florence-Muscle Shoals?

Of the 14 roles we track, Project Coordinator: a median of $93,950 a year, about $121,226 with benefits; the lowest is Virtual Receptionist, $30,580.

Is hiring in Florence-Muscle Shoals cheaper than the US median?

Yes, for every role we track: all 14 medians are below the US figure, the furthest for marketing specialists (-34.1%).

Sources

2 sources, with links
  1. BLS OEWS May 2025: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov

How these pages are built: methodology and data sources. Last updated 2026-11-12.