Cost of hiring in the Border Region of Texas nonmetro area
Customer Support Specialist is the largest of these 14 jobs in the Border Region of Texas nonmetro area, with about 770 people1. Medians run from $30,950 a year for virtual receptionists to $81,250 for project coordinators.
Data from the May 2025 release, checked 2026-10-15.
Median pay by role in the Border Region of Texas nonmetro area
| Role | Median per year | vs US median | Jobs |
|---|---|---|---|
| Sales Development Representative | +0.0% | 220 | |
| Paralegal | -6.2% | 50 | |
| Bookkeeper | -10.7% | 450 | |
| Administrative Assistant | -12.0% | 620 | |
| Accountant | -12.4% | 260 | |
| Executive Assistant | -17.1% | 60 | |
| Medical Administrative Assistant | -18.5% | 180 | |
| Virtual Receptionist | -18.6% | 180 | |
| Office Manager | -18.6% | 470 | |
| Recruiter | -19.9% | 170 | |
| Project Coordinator | -20.6% | 140 | |
| Payroll Specialist | -24.3% | 50 | |
| Customer Support Specialist | -29.0% | 770 | |
| Marketing Specialist | -33.5% | 70 |
The employer pays more than the wage: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, so a $31,790 median for customer support specialists, the largest of these jobs here, comes to about $41,019 a year. That is an estimate: benefit levels vary by employer.
the Border Region of Texas nonmetro area against the US
The Border Region of Texas nonmetro area pays below the US median for 13 of the 14 roles, furthest for marketing specialists (-33.5%). For sales development representatives it is within 1% of the US figure. The middle gap across all 14 is -18.5%: for most of these roles, hiring costs less here than at the US median. Its best national standing is for sales development representatives, #68 of 520 areas by median pay; its lowest is for customer support specialists, #520 of 520.
Compared with the US mix of these jobs, the Border Region of Texas nonmetro area has more administrative assistants (16.8% of these jobs here, against 11.0% nationally) and bookkeepers (12.2% against 8.8%), and fewer marketing specialists (1.9% against 5.8%) and paralegals (1.4% against 2.5%). Metro areas in other states with the closest overall pay level, measured the same way, are listed below; Shreveport-Bossier City, LA is nearest, at -18.5%.
| Area | Middle gap to the US | Roles with data | Jobs in these roles |
|---|---|---|---|
| Muncie, IN | -18.2% | 15 | 3,740 |
| Homosassa Springs, FL | -18.3% | 15 | 3,330 |
| Shreveport-Bossier City, LA | -18.5% | 16 | 15,130 |
| Border Region of Texas (Nonmetro) | -18.5% (this area) | 14 | 3,690 |
| Joplin, MO-KS | -18.6% | 14 | 6,160 |
| Lafayette, LA | -18.7% | 16 | 14,680 |
How far pay spreads inside each role
From the 10th to the 90th percentile, sales development representatives in the Border Region of Texas nonmetro area span $30,020–$128,490, the widest band (4.3×); medical administrative assistants the narrowest, $31,110–$53,370. Wider than nationally for bookkeepers and project coordinators, narrower for payroll specialists and customer support specialists. Budget from the median for marketing specialists, customer support specialists, project coordinators and 4 more roles: a few well-paid jobs lift the average ($61,580 against a $52,340 median for marketing specialists).
the Border Region of Texas nonmetro area against Texas
Against Texas as a whole, the Border Region of Texas nonmetro area pays more only for sales development representatives (+13.5%), and less for 13, most of all marketing specialists (-27.8%). It has the lowest median in Texas for customer support specialists.
Other areas in Texas
By jobs in these roles, the Border Region of Texas nonmetro area is #30 of 32 areas in Texas. The table shows the areas closest to it in size, from Tyler to Eagle Pass.
| Area | Jobs in these roles | Roles with data |
|---|---|---|
| Tyler, TX | 10,470 | 16 |
| Longview, TX | 10,300 | 17 |
| Abilene, TX | 8,940 | 16 |
| Odessa, TX | 6,940 | 16 |
| San Angelo, TX | 5,080 | 14 |
| Wichita Falls, TX | 4,930 | 16 |
| Texarkana, TX-AR | 4,440 | 15 |
| Sherman-Denison, TX | 4,400 | 15 |
| Victoria, TX | 3,320 | 13 |
| Eagle Pass, TX | 1,250 | 11 |
Questions
Which role costs the most to hire in the Border Region of Texas nonmetro area?
Of the 14 roles we track, Project Coordinator: a median of $81,250 a year, about $104,839 with benefits; the lowest is Virtual Receptionist, $30,950.
Is hiring in the Border Region of Texas nonmetro area cheaper than the US median?
Mostly: no role pays more than the US median, and 13 of 14 pay less.
Sources
2 sources, with links
How these pages are built: methodology and data sources. Last updated 2026-11-12.