Cost of hiring in Wichita Falls, TX
BLS counts about 4,930 people in these 16 roles in Wichita Falls1. Project Coordinator has the highest median ($80,070 a year), Virtual Receptionist the lowest ($32,940), and Customer Support Specialist is the largest job, with about 910 people.
Data from the May 2025 release, checked 2026-10-15.
Median pay by role in Wichita Falls
| Role | Median per year | vs US median | Jobs |
|---|---|---|---|
| Accountant | -9.1% | 310 | |
| HR Assistant | -9.3% | 40 | |
| Virtual Receptionist | -13.3% | 420 | |
| Bookkeeper | -13.3% | 490 | |
| Medical Administrative Assistant | -15.8% | 360 | |
| Payroll Specialist | -17.1% | 50 | |
| Administrative Assistant | -17.7% | 730 | |
| Office Manager | -17.8% | 590 | |
| Recruiter | -18.0% | 220 | |
| Data Entry Specialist | -18.1% | 50 | |
| Customer Support Specialist | -18.8% | 910 | |
| Project Coordinator | -21.7% | 220 | |
| Executive Assistant | -24.2% | 70 | |
| Paralegal | -24.7% | 50 | |
| Sales Development Representative | -28.7% | 300 | |
| Marketing Specialist | -39.3% | 120 |
The employer pays more than the wage: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, so a $36,370 median for customer support specialists, the largest of these jobs here, comes to about $46,929 a year. That is an estimate: benefit levels vary by employer.
Wichita Falls against the US
Wichita Falls pays below the US median for all 16 roles. The gap is smallest for accountants (-9.1%) and HR assistants (-9.3%) and largest for marketing specialists (-39.3%). The middle gap across all 16 is -17.9%: for most of these roles, hiring costs less here than at the US median. Its best national standing is for accountants, #290 of 521 areas by median pay; its lowest is for marketing specialists, #506 of 516.
Compared with the US mix of these jobs, Wichita Falls has more virtual receptionists (8.5% of these jobs here, against 5.8% nationally) and HR assistants (0.8% against 0.6%), and fewer paralegals (1.0% against 2.5%) and marketing specialists (2.4% against 5.7%). Metro areas in other states with the closest overall pay level, measured the same way, are listed below; Pocatello, ID is nearest, at -18.0%.
| Area | Middle gap to the US | Roles with data | Jobs in these roles |
|---|---|---|---|
| Brunswick-St. Simons, GA | -17.8% | 14 | 3,760 |
| Springfield, OH | -17.8% | 15 | 3,550 |
| Wichita Falls, TX | -17.9% (this area) | 16 | 4,930 |
| Pocatello, ID | -18.0% | 13 | 3,780 |
| Rome, GA | -18.0% | 13 | 3,220 |
| Mansfield, OH | -18.0% | 15 | 3,440 |
How far pay spreads inside each role
From the 10th to the 90th percentile, sales development representatives in Wichita Falls span $26,620–$103,140, the widest band (3.9×); medical administrative assistants the narrowest, $31,350–$50,250. Offers cluster nearer the median than nationally for 6 of 16 roles, marketing specialists most ($43,390–$155,480 across the US). Budget from the median for marketing specialists, sales development representatives, project coordinators and 2 more roles: a few well-paid jobs lift the average ($59,540 against a $47,840 median for marketing specialists).
Wichita Falls against Texas
Against Texas as a whole, Wichita Falls pays less for every one of the 16 roles with a statewide figure. It comes closest for HR assistants (-3.5%) and is furthest below for marketing specialists (-34.0%). Its best rank within Texas is #10 of 32 areas, for virtual receptionists.
Other areas in Texas
By jobs in these roles, Wichita Falls is #27 of 32 areas in Texas. The table shows the areas closest to it in size, from Tyler to Eagle Pass.
| Area | Jobs in these roles | Roles with data |
|---|---|---|
| Tyler, TX | 10,470 | 16 |
| Longview, TX | 10,300 | 17 |
| Abilene, TX | 8,940 | 16 |
| Odessa, TX | 6,940 | 16 |
| San Angelo, TX | 5,080 | 14 |
| Texarkana, TX-AR | 4,440 | 15 |
| Sherman-Denison, TX | 4,400 | 15 |
| Border Region of Texas (Nonmetro) | 3,690 | 14 |
| Victoria, TX | 3,320 | 13 |
| Eagle Pass, TX | 1,250 | 11 |
Questions
Which role costs the most to hire in Wichita Falls?
Of the 16 roles we track, Project Coordinator: a median of $80,070 a year, about $103,316 with benefits; the lowest is Virtual Receptionist, $32,940.
Is hiring in Wichita Falls cheaper than the US median?
Yes, for every role we track: all 16 medians are below the US figure, the furthest for marketing specialists (-39.3%).
Sources
2 sources, with links
How these pages are built: methodology and data sources. Last updated 2026-11-12.