Cost of hiring in Visalia, CA
BLS counts about 10,080 people in these 17 roles in Visalia1. Project Coordinator has the highest median ($95,770 a year), Virtual Receptionist the lowest ($39,520), and Bookkeeper is the largest job, with about 1,390 people.
Data from the May 2025 release, checked 2026-10-15.
Median pay by role in Visalia
| Role | Median per year | vs US median | Jobs |
|---|---|---|---|
| Administrative Assistant | +9.2% | 1,390 | |
| Data Entry Specialist | +6.6% | 80 | |
| E-commerce Order Specialist | +6.2% | 80 | |
| Office Manager | +4.3% | 1,240 | |
| Virtual Receptionist | +4.0% | 530 | |
| HR Assistant | +3.9% | 90 | |
| Medical Administrative Assistant | +3.5% | 900 | |
| Paralegal | +2.4% | 120 | |
| Customer Support Specialist | +1.6% | 930 | |
| Bookkeeper | +1.0% | 1,390 | |
| Recruiter | -2.5% | 580 | |
| Executive Assistant | -2.8% | 240 | |
| Accountant | -5.1% | 870 | |
| Payroll Specialist | -5.8% | 240 | |
| Project Coordinator | -6.4% | 450 | |
| Marketing Specialist | -15.8% | 340 | |
| Sales Development Representative | -22.9% | 610 |
The employer pays more than the wage: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, so a $51,200 median for bookkeepers, the largest of these jobs here, comes to about $66,065 a year. That is an estimate: benefit levels vary by employer.
Visalia against the US
Visalia pays above the US median for 10 of the 17 roles, most of all for administrative assistants (+9.2%) and data entry specialists (+6.6%), and below it for 7, furthest for sales development representatives (-22.9%). The middle gap across all 17 is +1.6%: for most of these roles, hiring costs more here than at the US median. Its best national standing is for administrative assistants, #45 of 520 areas by median pay; its lowest is for sales development representatives, #372 of 520.
Compared with the US mix of these jobs, Visalia has more payroll specialists (2.4% of these jobs here, against 1.0% nationally) and e-commerce order specialists (0.8% against 0.5%), and fewer paralegals (1.2% against 2.5%) and customer support specialists (9.2% against 16.4%). Metro areas in other states with the closest overall pay level, measured the same way, are listed below; Colorado Springs, CO is nearest, at +1.6%.
| Area | Middle gap to the US | Roles with data | Jobs in these roles |
|---|---|---|---|
| Fairbanks-College, AK | +1.8% | 14 | 3,260 |
| Greeley, CO | +1.8% | 17 | 10,220 |
| Visalia, CA | +1.6% (this area) | 17 | 10,080 |
| Colorado Springs, CO | +1.6% | 17 | 31,880 |
| Amherst Town-Northampton, MA | +1.3% | 14 | 5,890 |
| Syracuse, NY | +1.3% | 17 | 32,030 |
How far pay spreads inside each role
From the 10th to the 90th percentile, marketing specialists in Visalia span $42,110–$130,940, the widest band (3.1×); virtual receptionists the narrowest, $34,720–$50,400. Offers cluster nearer the median than nationally for 11 of 17 roles, sales development representatives most ($37,980–$148,840 across the US). Budget from the median for sales development representatives, marketing specialists, bookkeepers and 1 more role: a few well-paid jobs lift the average ($66,270 against a $53,990 median for sales development representatives).
Visalia against California
Against California as a whole, Visalia pays more only for e-commerce order specialists (+3.7%), and less for 16, most of all sales development representatives (-33.2%). It has the lowest median in California for payroll specialists and customer support specialists.
Other areas in California
By jobs in these roles, Visalia is #16 of 28 areas in California. The table shows the areas closest to it in size, from Santa Rosa-Petaluma to Chico.
| Area | Jobs in these roles | Roles with data |
|---|---|---|
| Santa Rosa-Petaluma, CA | 17,520 | 17 |
| Santa Maria-Santa Barbara, CA | 15,920 | 17 |
| Modesto, CA | 14,480 | 17 |
| Salinas, CA | 11,130 | 17 |
| Vallejo, CA | 10,190 | 17 |
| San Luis Obispo-Paso Robles, CA | 9,830 | 17 |
| Santa Cruz-Watsonville, CA | 8,310 | 17 |
| North Coast Region of California (Nonmetro) | 7,960 | 16 |
| North Valley-Northern Mountains Region of California (Nonmetro) | 7,880 | 17 |
| Chico, CA | 6,010 | 17 |
Questions
Which role costs the most to hire in Visalia?
Of the 17 roles we track, Project Coordinator: a median of $95,770 a year, about $123,574 with benefits; the lowest is Virtual Receptionist, $39,520.
Is hiring in Visalia cheaper than the US median?
For 7 of the 17 roles, yes, most of all sales development representatives (-22.9%). 10 pay more than the US median, led by administrative assistants (+9.2%).
Sources
2 sources, with links
How these pages are built: methodology and data sources. Last updated 2026-11-12.