Virtual receptionist in Madison, WI: cost vs in-house
Budget above the national rate here. The median virtual receptionist in Madison earned $43,600 a year in May 20251, 6.0% above the Wisconsin statewide median of $41,150 and 14.7% above the US median of $38,010. Nationally that is #32 of 521 areas, in the top tenth. About 3,170 virtual receptionists work here, 12% of the Wisconsin total.
BLS occupation 43-4171, area Madison, WI. Data from the May 2025 release, checked 2026-10-15.
Pay in Madison against Wisconsin and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Madison, WI | $29,990 | $43,600 | $50,460 | |
| Wisconsin | $29,530 | $41,150 | $50,030 | |
| United States | $28,760 | $38,010 | $49,950 |
The middle half of virtual receptionists in Madison earns $36,860–$47,310. The top tenth earns $50,460 or more, 1.7 times the bottom tenth, close to the US pattern of 1.7 times. The mean ($41,650) is no higher than the median, so few high earners skew the figures here. From the 25th to the 75th percentile, the local range is only $10,450 wide, against $10,570 across Wisconsin and $11,170 nationally: employers in Madison pay within a narrower band.
What to budget for a virtual receptionist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $29,990 | $2,499 | $14.42 | $38,697 |
| 25th percentile | $36,860 | $3,072 | $17.72 | $47,561 |
| Median | $43,600 | $3,633 | $20.96 | $56,258 |
| 75th percentile | $47,310 | $3,942 | $22.75 | $61,045 |
| 90th percentile | $50,460 | $4,205 | $24.26 | $65,110 |
Local pay is bunched just above the median: the 75th percentile is only $3,710 over it, while the 25th sits $6,740 below. Moving an offer from the median to the 75th percentile costs about $4,787 more a year with benefits. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $38,010 falls between the 25th percentile and the median in Madison, and the Wisconsin statewide median of $41,150 falls there too.
What a hire really costs in Madison
At the $43,600 median, a local hire costs about $56,258 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $12,658 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for virtual receptionists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Madison
Of the 17 roles we track in Madison, this one ranks #15 by median pay, between customer support specialists ($47,500) and e-commerce order specialists ($43,380). Project Coordinator is the highest at $98,990.
| Role | Median | vs virtual receptionist | Jobs |
|---|---|---|---|
| Medical Administrative Assistant | +11.0% | 2,080 | |
| Customer Support Specialist | +8.9% | 7,120 | |
| Virtual Receptionist | this role | 3,170 | |
| E-commerce Order Specialist | -0.5% | 140 | |
| Data Entry Specialist | -12.9% | 430 |
Measured against the US median, this job is the best paid of the 17 roles we track in Madison (+14.7%); marketing specialists come last (-13.7%). The typical role here is at +0.4%, so, measured against the US, virtual receptionists cost more in Madison than the area's general pay level would suggest. Virtual receptionists hold 7.0% of the jobs in these 17 roles in Madison, 9.1% across Wisconsin and 5.7% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.
Other areas in Wisconsin
Across the 17 areas of Wisconsin with data for this job, the median runs from $38,630 in Janesville-Beloit to $45,430 in Sheboygan, a gap of $6,800 a year. The one area in Wisconsin with more virtual receptionists, Milwaukee-Waukesha, WI ($42,920), pays less: a bigger pool at a lower median.
| Area | Median | vs Madison | Jobs |
|---|---|---|---|
| Sheboygan, WI | +4.2% | 610 | |
| Madison, WI | this area | 3,170 | |
| Racine-Mount Pleasant, WI | -0.4% | 750 | |
| Milwaukee-Waukesha, WI | -1.6% | 7,200 | |
| Kenosha, WI | -1.6% | 750 | |
| Oshkosh-Neenah, WI | -4.4% | 780 | |
| Eau Claire, WI | -5.3% | 990 |
Madison against other US metro areas
By number of jobs, Madison is #51 of 521 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Wisconsin, Oxnard-Thousand Oaks and Portland-Vancouver pay just above Madison and Kennewick-Richland and Bellingham just below. All four are within $200 a year of the median in Madison. Of the three markets with about as many virtual receptionists, none pays as much.
| Metro area | Median | vs Madison | Jobs | Close in |
|---|---|---|---|---|
| Portland-Vancouver, OR-WA | +0.1% | 8,340 | pay | |
| Oxnard-Thousand Oaks, CA | +0.0% | 1,510 | pay | |
| Madison, WI | this area | 3,170 | ||
| Kennewick-Richland, WA | -0.2% | 1,080 | pay | |
| Bellingham, WA | -0.5% | 810 | pay | |
| Grand Rapids-Wyoming, MI | -14.7% | 3,130 | jobs | |
| Birmingham, AL | -18.3% | 3,030 | jobs | |
| Louisville, KY-IN | -20.8% | 3,330 | jobs |
Questions
How much does it cost to hire a virtual receptionist in Madison, WI?
About $56,258 a year at the median, or $4,688 a month: $43,600 in pay plus about $12,658 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for virtual receptionists in Madison?
Pay here is higher than in three quarters of US areas. The median was $43,600 a year in the May 2025 BLS survey. The 10th percentile was $29,990, the 90th $50,460, and the middle half earned $36,860 to $47,310.
Is Madison cheaper than the rest of Wisconsin for virtual receptionists?
No, it costs more: a median of $43,600 against $41,150 statewide. The next area up in Wisconsin is Sheboygan at $45,430, the next down Racine-Mount Pleasant at $43,410.
How many virtual receptionists work in Madison?
BLS counts about 3,170 in the May 2025 survey. That is 12% of the Wisconsin total of 25,580. Only Milwaukee-Waukesha has more in Wisconsin.
Does a virtual receptionist cost more than an e-commerce order specialist in Madison?
Yes: $220 a year more at the median. The medians are $43,600 and $43,380.
Sources
4 sources, with links
- BLS OEWS May 2025, 43-4171: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.