Sales Development Representative salary in the Mid Michigan nonmetro area
The Mid Michigan nonmetro area is a lower-cost market for sales development representatives: the median of $56,940 a year1 is 22.4% below the Michigan statewide median of $73,380, and 18.6% below the US median of $69,990. Among US areas it comes in at #321 of 520. BLS counts about 440 people in this job here, 2% of the Michigan total.
BLS occupation 41-3091, area Mid Michigan nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Mid Michigan nonmetro area against Michigan and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Mid Michigan (Nonmetro) | $36,130 | $56,940 | $100,530 | |
| Michigan | $38,970 | $73,380 | $135,720 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the Mid Michigan nonmetro area earns $39,980–$76,940. Pay is tightly grouped: the top tenth starts at $100,530, only 2.8 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($63,720) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $36,960 wide, against $53,780 across Michigan and $52,810 nationally: employers in the Mid Michigan nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $36,130 | $3,011 | $17.37 | $46,619 |
| 25th percentile | $39,980 | $3,332 | $19.22 | $51,587 |
| Median | $56,940 | $4,745 | $27.38 | $73,471 |
| 75th percentile | $76,940 | $6,412 | $36.99 | $99,277 |
| 90th percentile | $100,530 | $8,378 | $48.33 | $129,716 |
The step from the 25th percentile to the median is $16,960 a year; from the median to the 75th it is $20,000, or about $25,806 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the Mid Michigan nonmetro area, and the Michigan statewide median of $73,380 falls there too.
What a hire really costs in the Mid Michigan nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $16,531 to the $56,940 median and brings it to $73,471 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Mid Michigan nonmetro area
Of the 17 roles we track in the Mid Michigan nonmetro area, this one ranks #5 by median pay, between office managers ($57,700) and marketing specialists ($55,500). Project Coordinator is the highest at $84,830.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Recruiter | +12.8% | 570 | |
| Office Manager | +1.3% | 1,060 | |
| Sales Development Representative | this role | 440 | |
| Marketing Specialist | -2.5% | 490 | |
| Paralegal | -6.3% | 110 |
Measured against the US median, sales development representatives rank #15 of the 17 roles we track in the Mid Michigan nonmetro area (-18.6%), between payroll specialists (-17.5%) and marketing specialists (-29.5%). The typical role here is at -15.5%, so, measured against the US, sales development representatives cost less in the Mid Michigan nonmetro area than the area's general pay level would suggest. Sales development representatives hold 3.8% of the jobs in these 17 roles in the Mid Michigan nonmetro area, 6.7% across Michigan and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Michigan
Across the 19 areas of Michigan with data for this job, the median runs from $49,700 in Muskegon-Norton Shores to $76,990 in Detroit-Warren, a gap of $27,290 a year. All 6 areas in Michigan with more sales development representatives than the Mid Michigan nonmetro area also pay more, among them Detroit-Warren, MI ($76,990) and Grand Rapids-Wyoming, MI ($66,340).
| Area | Median | vs the Mid Michigan nonmetro area | Jobs |
|---|---|---|---|
| Jackson, MI | +2.9% | 350 | |
| Bay City, MI | +2.1% | 120 | |
| Midland, MI | +1.8% | 130 | |
| Northern Michigan (Nonmetro) | +1.1% | 420 | |
| Saginaw, MI | +1.0% | 410 | |
| Mid Michigan (Nonmetro) | this area | 440 | |
| Muskegon-Norton Shores, MI | -12.7% | 180 |
the Mid Michigan nonmetro area against other US metro areas
By number of jobs, the Mid Michigan nonmetro area is #271 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Michigan, Yuma and Davenport-Moline pay just above the Mid Michigan nonmetro area and Sandusky and Enid just below. All four are within $310 a year of the median in the Mid Michigan nonmetro area. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs the Mid Michigan nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Davenport-Moline, IA-IL | +0.5% | 1,100 | pay | |
| Yuma, AZ | +0.5% | 300 | pay | |
| Mid Michigan (Nonmetro) | this area | 440 | ||
| Sandusky, OH | -0.3% | 210 | pay | |
| Enid, OK | -0.4% | 130 | pay | |
| Kahului-Wailuku, HI | -6.0% | 440 | jobs | |
| Florence, SC | -13.3% | 440 | jobs | |
| Gulfport-Biloxi, MS | -14.8% | 440 | jobs |
Questions
How much does it cost to hire a sales development representative in Mid Michigan (Nonmetro)?
About $73,471 a year at the median, or $6,123 a month: $56,940 in pay plus about $16,531 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in the Mid Michigan nonmetro area?
The median was $56,940 a year in the May 2025 BLS survey. The 10th percentile was $36,130, the 90th $100,530, and the middle half earned $39,980 to $76,940.
Is the Mid Michigan nonmetro area cheaper than the rest of Michigan for sales development representatives?
Yes, it costs less: a median of $56,940 against $73,380 statewide. The next area up in Michigan is Saginaw at $57,500, the next down Muskegon-Norton Shores at $49,700.
How many sales development representatives work in the Mid Michigan nonmetro area?
BLS counts about 440 in the May 2025 survey. That is 2% of the Michigan total of 27,160. 6 areas in Michigan have more; the closest in size is Kalamazoo-Portage, with about 550.
Does a sales development representative cost more than a marketing specialist in the Mid Michigan nonmetro area?
Yes: $1,440 a year more at the median. The medians are $56,940 and $55,500.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.