Sales Development Representative salary in the Northern West Virginia nonmetro area
The Northern West Virginia nonmetro area is a lower-cost market for sales development representatives: the median of $47,490 a year1 is 5.5% below the West Virginia statewide median of $50,240, and 32.1% below the US median of $69,990. Nationally that is #470 of 520 areas, in the bottom tenth. BLS counts about 300 people in this job here, 14% of the West Virginia total.
BLS occupation 41-3091, area Northern West Virginia nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Northern West Virginia nonmetro area against West Virginia and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Northern West Virginia (Nonmetro) | $31,480 | $47,490 | $136,980 | |
| West Virginia | $31,190 | $50,240 | $129,990 | |
| United States | $37,980 | $69,990 | $148,840 |
Pay is more spread out here than nationally: the top tenth earns $136,980 or more, 4.4 times the bottom tenth, against 3.9 times across the US. Two offers for the same title can sit far apart. The middle half of sales development representatives in the Northern West Virginia nonmetro area earns $38,470–$72,810. The mean ($64,920) is 37% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $34,340 wide, against $35,760 across West Virginia and $52,810 nationally: employers in the Northern West Virginia nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $31,480 | $2,623 | $15.13 | $40,619 |
| 25th percentile | $38,470 | $3,206 | $18.50 | $49,639 |
| Median | $47,490 | $3,958 | $22.83 | $61,277 |
| 75th percentile | $72,810 | $6,068 | $35.00 | $93,948 |
| 90th percentile | $136,980 | $11,415 | $65.86 | $176,748 |
Pay climbs faster above the median than below it here: the 75th percentile is $25,320 over the median, the 25th only $9,020 under it. An offer at the 75th percentile adds about $32,671 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the Northern West Virginia nonmetro area, and the West Virginia statewide median of $50,240 falls there too.
What a hire really costs in the Northern West Virginia nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $13,787 to the $47,490 median and brings it to $61,277 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Northern West Virginia nonmetro area
Of the 17 roles we track in the Northern West Virginia nonmetro area, this one ranks #9 by median pay, between marketing specialists ($49,090) and e-commerce order specialists ($45,320). Project Coordinator is the highest at $97,940.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +7.1% | 1,280 | |
| Marketing Specialist | +3.4% | 330 | |
| Sales Development Representative | this role | 300 | |
| E-commerce Order Specialist | -4.6% | 40 | |
| HR Assistant | -11.8% | 70 |
Measured against the US median, sales development representatives rank #16 of the 17 roles we track in the Northern West Virginia nonmetro area (-32.1%), between office managers (-26.8%) and marketing specialists (-37.7%). The typical role here is at -18.0%, so, measured against the US, sales development representatives cost less in the Northern West Virginia nonmetro area than the area's general pay level would suggest. Sales development representatives hold 2.9% of the jobs in these 17 roles in the Northern West Virginia nonmetro area, 3.6% across West Virginia and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in West Virginia
Across the 9 areas of West Virginia with data for this job, the median runs from $44,230 in Wheeling to $52,740 in Weirton-Steubenville, a gap of $8,510 a year. The one area in West Virginia with more sales development representatives, Huntington-Ashland, WV-KY ($48,860), also pays more.
| Area | Median | vs the Northern West Virginia nonmetro area | Jobs |
|---|---|---|---|
| Charleston, WV | +7.1% | 270 | |
| Parkersburg-Vienna, WV | +4.1% | 130 | |
| Huntington-Ashland, WV-KY | +2.9% | 480 | |
| Northern West Virginia (Nonmetro) | this area | 300 | |
| Southern West Virginia (Nonmetro) | -3.2% | 110 | |
| Morgantown, WV | -3.7% | 130 | |
| Beckley, WV | -5.2% | 140 |
the Northern West Virginia nonmetro area against other US metro areas
By number of jobs, the Northern West Virginia nonmetro area is #358 of 518 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside West Virginia, Owensboro and Slidell-Mandeville pay just above the Northern West Virginia nonmetro area and Twin Falls and Lake Charles just below. All four are within $210 a year of the median in the Northern West Virginia nonmetro area. Of the three markets with about as many sales development representatives, all three pay more.
| Metro area | Median | vs the Northern West Virginia nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Dalton, GA | +25.3% | 300 | jobs | |
| Houma-Bayou Cane, LA | +5.6% | 300 | jobs | |
| Logan, UT-ID | +1.7% | 300 | jobs | |
| Slidell-Mandeville, LA | +0.4% | 500 | pay | |
| Owensboro, KY | +0.2% | 220 | pay | |
| Northern West Virginia (Nonmetro) | this area | 300 | ||
| Twin Falls, ID | -0.1% | 190 | pay | |
| Lake Charles, LA | -0.4% | 390 | pay |
Questions
How much does it cost to hire a sales development representative in Northern West Virginia (Nonmetro)?
About $61,277 a year at the median, or $5,106 a month: $47,490 in pay plus about $13,787 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in the Northern West Virginia nonmetro area?
Pay here is lower than in three quarters of US areas. The median was $47,490 a year in the May 2025 BLS survey. The 10th percentile was $31,480, the 90th $136,980, and the middle half earned $38,470 to $72,810.
Is the Northern West Virginia nonmetro area cheaper than the rest of West Virginia for sales development representatives?
Yes, it costs less: a median of $47,490 against $50,240 statewide. The next area up in West Virginia is Huntington-Ashland at $48,860, the next down the Southern West Virginia nonmetro area at $45,990.
How many sales development representatives work in the Northern West Virginia nonmetro area?
BLS counts about 300 in the May 2025 survey. That is 14% of the West Virginia total of 2,130. Only Huntington-Ashland has more in West Virginia.
Does a sales development representative cost more than an e-commerce order specialist in the Northern West Virginia nonmetro area?
Yes: $2,170 a year more at the median. The medians are $47,490 and $45,320.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.