Sales Development Representative salary in Waterloo-Cedar Falls, IA

Pay in Waterloo-Cedar Falls against Iowa and the US

The middle half of sales development representatives in Waterloo-Cedar Falls earns $44,690–$79,760. Pay is tightly grouped: the top tenth starts at $106,030, only 3.0 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($65,250) is 14% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $35,070 wide, against $41,270 across Iowa and $52,810 nationally: employers in Waterloo-Cedar Falls pay within a narrower band.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $22,390 over the median, the 25th only $12,680 under it. An offer at the 75th percentile adds about $28,890 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Waterloo-Cedar Falls, and the Iowa statewide median of $62,420 falls there too.

What a hire really costs in Waterloo-Cedar Falls

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $16,656 to the $57,370 median and brings it to $74,026 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Waterloo-Cedar Falls

Of the 17 roles we track in Waterloo-Cedar Falls, this one ranks #7 by median pay, between executive assistants ($59,770) and payroll specialists ($57,300). Project Coordinator is the highest at $81,600.

Measured against the US median, sales development representatives rank #12 of the 17 roles we track in Waterloo-Cedar Falls (-18.0%), between e-commerce order specialists (-14.1%) and recruiters (-18.5%). The typical role here is at -12.1%, so, measured against the US, sales development representatives cost less in Waterloo-Cedar Falls than the area's general pay level would suggest. Sales development representatives hold 4.4% of the jobs in these 17 roles in Waterloo-Cedar Falls, 4.8% across Iowa and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Iowa

Across the 12 areas of Iowa with data for this job, the median runs from $47,120 in the Southwest Iowa nonmetro area to $67,360 in Cedar Rapids, a gap of $20,240 a year. Of the 6 areas in Iowa with more sales development representatives than Waterloo-Cedar Falls, 2 pay less: Davenport-Moline, IA-IL ($57,250) and the Northwest Iowa nonmetro area ($49,490).

Waterloo-Cedar Falls against other US metro areas

By number of jobs, Waterloo-Cedar Falls is #369 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Iowa, Wildwood-The Villages and Corpus Christi pay just above Waterloo-Cedar Falls and Augusta-Richmond County and Rome just below. All four are within $120 a year of the median in Waterloo-Cedar Falls. Of the three markets with about as many sales development representatives, one pays more.

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How these pages are built: methodology and data sources. Last updated 2026-11-13.