- US median pay$78,760 a year[2]All industries, BLS May 2025
- One-time fee$2,500–3,000[1]On the start day, only if you hire
- Free replacementWithin 180 days[1]One per placement, fee paid, role, hours and pay unchanged, no refund
What the week looks like at a real estate agency
An agency's week runs on listings and deadlines. New leads arrive from portals and open houses and go cold within hours if nobody replies. Agents spend their days at showings, so the paperwork piles up for the evening: listing descriptions, disclosure packets, offer deadlines, inspection dates, closing checklists. Monday often means reviewing new leads, and weekend open houses create the next round of follow-up.
What a marketing specialist does for real estate agencies
- Design listing graphics and just-sold posts from templates
- Write and send a monthly market newsletter from data your team provides
- Keep your portal profiles and Google business profile current
- Plan a simple social calendar around open houses and new listings
A marketing specialist runs the regular channels: email campaigns, social posts, simple landing pages, listings and reports. For a small company this is one hands-on person, not a strategist, so give them a plan and a list of channels to own.
Tools real estate agencies commonly use
- Follow Up Boss
- kvCORE
- Dotloop
- DocuSign
- Canva
- Mailchimp
- Google Workspace
- QuickBooks
- Calendly
Common in this kind of business, not a checklist: name your own stack in the brief.
How to test a candidate for a real estate agency
Share photos and notes of a fictional listing. Ask for a social post, a flyer in Canva and a newsletter blurb. Check accuracy, a real sense of place without invented features, and whether they follow fair housing language rules once you explain them.
What to keep in-house or check first
Showing property, negotiating and advising on price or contracts usually require a licence, so keep them with your agents and check your state or country's rules on what unlicensed assistants may do. Keep trust or escrow accounts with the broker. Give access to the CRM and the transaction folder by role, not shared logins, and keep client bank details out of reach.
General caution, not legal advice: check the rules that apply to you with a qualified adviser.
Available now
No published marketing specialist profile on Stafka today. Send the brief, we reply within one business day with a yes or a no.
Choose a country: shared hours
Marketing work is mostly scheduled ahead, so a daily check-in is enough. Native-level copy for your market still needs a review from someone on your side.
Against a 9–17 client day in winter[3][4][5][6]; for New York, on a 9–18 local day or a 13–22 shift. Check your own office.
What it costs
We do not publish a pay band for marketing specialists yet: where a profile lists a monthly rate, that is what the person asks for. The BLS figure of $78,760 a year is for Market Research Analysts and Marketing Specialists[2] across all industries: we have no separate figure for this niche. Paying through Deel adds $49 a month[7]; Wise and Payoneer also work.
See also: marketing specialist pay in the US, by state · pricing and replacement terms.
How hiring through Stafka works
- Send the brief or post the job free. List the channels the person will own, the tools you use, and who approves what goes out.
- Within 5 business days of a confirmed brief you get 3 matching profiles, or a plain no. Most apply through our Telegram bot with a written and a voice English task; each profile shows the English level (B1–C2); Silkstaff checks English on a live call before any client interview.
- You interview, choose and contract the person directly through Deel, Wise or Payoneer. Candidates never pay.
Questions
Does a real estate marketer need to know fair housing rules?
They need to know that such rules exist and to follow your list of terms to avoid when describing neighbourhoods and buyers. Have a broker approve templates, and keep a checklist for every listing description.
Can a remote assistant see our clients' transaction files?
Usually yes, with limits: give them a role in the CRM and transaction system rather than a shared login, keep bank details and identity documents out of reach where you can, and check the rules of your brokerage and local regulator. This is general information, not legal advice.
Where can a real estate agency hire an affordable marketing specialist?
The usual routes are a freelance marketplace, an agency with a monthly margin, or a direct hire in a lower-cost country. On Stafka it is a direct hire: you pay the person the monthly pay you agree with them, plus $2,500–3,000[1] once if you hire, with no monthly margin.
General information for small employers, not legal or tax advice: check contracts, tax and data rules for your country with a qualified adviser. Tool names belong to their owners; we are not affiliated with them. Spotted a mistake? Write to hello@silkstaff.com.