Marketing Specialist salary in Wichita, KS

Pay in Wichita against Kansas and the US

Marketing specialists at the 90th percentile earn $120,090, 3.4 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Wichita earns $47,550–$89,140. The mean ($72,090) is 13% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $41,590 wide, against $43,910 across Kansas and $49,960 nationally: employers in Wichita pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $25,250 over the median, the 25th only $16,340 under it. An offer at the 75th percentile adds about $32,581 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Wichita, and the Kansas statewide median of $70,430 falls there too.

What a hire really costs in Wichita

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $18,549 to the $63,890 median and brings it to $82,439 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Wichita

Of the 17 roles we track in Wichita, this one ranks #4 by median pay, between recruiters ($65,390) and executive assistants ($62,280). Project Coordinator is the highest at $89,170.

Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Wichita (-18.9%), between executive assistants (-18.7%) and paralegals (-20.1%). The typical role here is at -12.2%, so, measured against the US, marketing specialists cost less in Wichita than the area's general pay level would suggest. Marketing specialists hold 4.5% of the jobs in these 17 roles in Wichita, 5.1% across Kansas and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Kansas

Across the 5 areas of Kansas with data for this job, the median runs from $61,100 in Manhattan to $67,060 in Lawrence, a gap of $5,960 a year. No other area in Kansas has as many marketing specialists, and 2 of the other 4 pay less.

Wichita against other US metro areas

By number of jobs, Wichita is #75 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Kansas, Sheboygan and Waterloo-Cedar Falls pay just above Wichita and Iowa City and Asheville just below. All four are within $130 a year of the median in Wichita. Of the three markets with about as many marketing specialists, all three pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.