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Sales Development Representative salary in Norwich-New London, CT

No other area in Connecticut pays sales development representatives less than Norwich-New London. The median is $63,750 a year1, 17.1% below the Connecticut statewide median of $76,940 and 8.9% below the US median of $69,990. That is in the top quarter of US areas (#124 of 520). About 510 sales development representatives work here, 4% of the Connecticut total.

$5,312median pay per month in Norwich-New London
$6,855employer cost per month with benefits
$30.65median pay per hour
510people in this job in Norwich-New London

BLS occupation 41-3091, area Norwich-New London-Willimantic, CT. Data from the May 2025 release, checked 2026-10-15.

Pay in Norwich-New London against Connecticut and the US

Range10thMedian90th
Norwich-New London, CT$41,640$63,750$129,410
Connecticut$43,160$76,940$157,370
United States$37,980$69,990$148,840
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of sales development representatives in Norwich-New London earns $45,520–$95,500. Pay is tightly grouped: the top tenth starts at $129,410, only 3.1 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($77,590) is 22% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $49,980 wide, between the figure for Connecticut ($47,760) and the US figure ($52,810).

What to budget for a sales development representative here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$41,640$3,470$20.02$53,729
25th percentile$45,520$3,793$21.88$58,735
Median$63,750$5,312$30.65$82,258
75th percentile$95,500$7,958$45.91$123,226
90th percentile$129,410$10,784$62.22$166,981

Pay climbs faster above the median than below it here: the 75th percentile is $31,750 over the median, the 25th only $18,230 under it. An offer at the 75th percentile adds about $40,968 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Norwich-New London, and the Connecticut statewide median of $76,940 falls there too.

What a hire really costs in Norwich-New London

At the $63,750 median, a local hire costs about $82,258 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $18,508 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$82,258local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$68,370difference in year one
83%of the local cost saved

Other roles in Norwich-New London

Of the 16 roles we track in Norwich-New London, this one ranks #6 by median pay, between office managers ($73,920) and marketing specialists ($62,700). Project Coordinator is the highest at $109,800.

The 5 roles closest in pay. All 16 roles in Norwich-New London, CT
RoleMedianvs sales development representativeJobs
Executive Assistant
$76,250
+19.6%330
Office Manager
$73,920
+16.0%1,660
Sales Development Representative
$63,750
this role510
Marketing Specialist
$62,700
-1.6%350
Payroll Specialist
$60,230
-5.5%100

Measured against the US median, sales development representatives rank #14 of the 16 roles we track in Norwich-New London (-8.9%), between accountants (-1.4%) and paralegals (-10.8%). The typical role here is at +2.3%, so, measured against the US, sales development representatives cost less in Norwich-New London than the area's general pay level would suggest. Sales development representatives hold 4.9% of the jobs in these 16 roles in Norwich-New London, 6.4% across Connecticut and 8.0% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Connecticut

Across the 6 areas of Connecticut with data for this job, the median runs from $63,750 in Norwich-New London to $78,380 in Bridgeport-Stamford, a gap of $14,630 a year. All 4 areas in Connecticut with more sales development representatives than Norwich-New London also pay more, among them Hartford-West Hartford, CT ($74,220) and Bridgeport-Stamford, CT ($78,380).

AreaMedianvs Norwich-New LondonJobs
Bridgeport-Stamford, CT
$78,380
+22.9%3,280
New Haven, CT
$76,940
+20.7%1,670
Waterbury-Shelton, CT
$76,550
+20.1%1,180
Hartford-West Hartford, CT
$74,220
+16.4%3,800
Connecticut (Nonmetro)
$67,830
+6.4%230
Norwich-New London, CT
$63,750
this area510

Norwich-New London against other US metro areas

By number of jobs, Norwich-New London is #243 of 518 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Connecticut, Fargo and Syracuse pay just above Norwich-New London and Racine-Mount Pleasant and Binghamton just below. All four are within $80 a year of the median in Norwich-New London. Of the three markets with about as many sales development representatives, one pays more.

Metro areaMedianvs Norwich-New LondonJobsClose in
Albany, GA
$72,020
+13.0%510jobs
Syracuse, NY
$63,810
+0.1%1,720pay
Fargo, ND-MN
$63,800
+0.1%670pay
Norwich-New London, CT
$63,750
this area510
Racine-Mount Pleasant, WI
$63,730
-0.0%480pay
Binghamton, NY
$63,670
-0.1%360pay
Duluth, MN-WI
$61,710
-3.2%520jobs
Punta Gorda, FL
$54,000
-15.3%510jobs

Questions

How much does it cost to hire a sales development representative in Norwich-New London, CT?

About $82,258 a year at the median, or $6,855 a month: $63,750 in pay plus about $18,508 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What do sales development representatives earn in Norwich-New London?

Pay here is higher than in three quarters of US areas. The median was $63,750 a year in the May 2025 BLS survey. The 10th percentile was $41,640, the 90th $129,410, and the middle half earned $45,520 to $95,500.

Is Norwich-New London the cheapest area in Connecticut for sales development representatives?

Yes. Its median of $63,750 is the lowest of 6 areas in Connecticut. The Connecticut nonmetro area is next at $67,830.

How many sales development representatives work in Norwich-New London?

BLS counts about 510 in the May 2025 survey. That is 4% of the Connecticut total of 11,420. 4 areas in Connecticut have more; the closest in size is Waterbury-Shelton, with about 1,180.

Does a sales development representative cost more than a marketing specialist in Norwich-New London?

Yes: $1,050 a year more at the median. The medians are $63,750 and $62,700.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 41-3091: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.