Sales Development Representative salary in the West Tennessee nonmetro area
The West Tennessee nonmetro area is a lower-cost market for sales development representatives: the median of $48,010 a year1 is 20.3% below the Tennessee statewide median of $60,230, and 31.4% below the US median of $69,990. That is in the bottom quarter of US areas (#464 of 520). About 400 sales development representatives work here, 2% of the Tennessee total.
BLS occupation 41-3091, area West Tennessee nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the West Tennessee nonmetro area against Tennessee and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| West Tennessee (Nonmetro) | $32,970 | $48,010 | $94,410 | |
| Tennessee | $33,900 | $60,230 | $115,740 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the West Tennessee nonmetro area earns $37,900–$73,420. Pay is tightly grouped: the top tenth starts at $94,410, only 2.9 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($58,510) is 22% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $35,520 wide, against $38,320 across Tennessee and $52,810 nationally: employers in the West Tennessee nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $32,970 | $2,748 | $15.85 | $42,542 |
| 25th percentile | $37,900 | $3,158 | $18.22 | $48,903 |
| Median | $48,010 | $4,001 | $23.08 | $61,948 |
| 75th percentile | $73,420 | $6,118 | $35.30 | $94,735 |
| 90th percentile | $94,410 | $7,868 | $45.39 | $121,819 |
Pay climbs faster above the median than below it here: the 75th percentile is $25,410 over the median, the 25th only $10,110 under it. An offer at the 75th percentile adds about $32,787 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the West Tennessee nonmetro area, and the Tennessee statewide median of $60,230 falls there too.
What a hire really costs in the West Tennessee nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $13,938 to the $48,010 median and brings it to $61,948 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the West Tennessee nonmetro area
Of the 17 roles we track in the West Tennessee nonmetro area, this one ranks #7 by median pay, between marketing specialists ($55,750) and paralegals ($46,640). Project Coordinator is the highest at $77,580.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Executive Assistant | +16.2% | 100 | |
| Marketing Specialist | +16.1% | 270 | |
| Sales Development Representative | this role | 400 | |
| Paralegal | -2.9% | 80 | |
| HR Assistant | -6.9% | 100 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in the West Tennessee nonmetro area (-31.4%); HR assistants come first (-11.7%). The typical role here is at -16.4%, so, measured against the US, sales development representatives cost less in the West Tennessee nonmetro area than the area's general pay level would suggest. Sales development representatives hold 4.3% of the jobs in these 17 roles in the West Tennessee nonmetro area, 6.0% across Tennessee and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Tennessee
Across the 14 areas of Tennessee with data for this job, the median runs from $37,870 in the East Tennessee nonmetro area to $62,930 in Nashville-Murfreesboro, a gap of $25,060 a year. Of the 7 areas in Tennessee with more sales development representatives than the West Tennessee nonmetro area, 1 pays less: the East Tennessee nonmetro area ($37,870).
| Area | Median | vs the West Tennessee nonmetro area | Jobs |
|---|---|---|---|
| Cleveland, TN | +8.0% | 160 | |
| Jackson, TN | +7.4% | 360 | |
| Clarksville, TN-KY | +0.3% | 500 | |
| West Tennessee (Nonmetro) | this area | 400 | |
| South Central Tennessee (Nonmetro) | -1.7% | 340 | |
| Johnson City, TN | -3.5% | 350 | |
| North Central Tennessee (Nonmetro) | -6.5% | 370 |
the West Tennessee nonmetro area against other US metro areas
By number of jobs, the West Tennessee nonmetro area is #293 of 518 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Tennessee, Laredo and Fort Smith pay just above the West Tennessee nonmetro area and San Angelo and Slidell-Mandeville just below. All four are within $310 a year of the median in the West Tennessee nonmetro area. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs the West Tennessee nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Bellingham, WA | +49.8% | 400 | jobs | |
| Athens-Clarke County, GA | +3.2% | 400 | jobs | |
| Fort Smith, AR-OK | +0.4% | 360 | pay | |
| Laredo, TX | +0.0% | 980 | pay | |
| West Tennessee (Nonmetro) | this area | 400 | ||
| San Angelo, TX | -0.6% | 400 | pay | |
| Slidell-Mandeville, LA | -0.6% | 500 | pay | |
| Columbia, MO | -3.9% | 400 | jobs |
Questions
How much does it cost to hire a sales development representative in West Tennessee (Nonmetro)?
About $61,948 a year at the median, or $5,162 a month: $48,010 in pay plus about $13,938 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in the West Tennessee nonmetro area?
Pay here is lower than in three quarters of US areas. The median was $48,010 a year in the May 2025 BLS survey. The 10th percentile was $32,970, the 90th $94,410, and the middle half earned $37,900 to $73,420.
Is the West Tennessee nonmetro area cheaper than the rest of Tennessee for sales development representatives?
Yes, it costs less: a median of $48,010 against $60,230 statewide. The next area up in Tennessee is Clarksville at $48,160, the next down the South Central Tennessee nonmetro area at $47,200.
How many sales development representatives work in the West Tennessee nonmetro area?
BLS counts about 400 in the May 2025 survey. That is 2% of the Tennessee total of 21,600. 7 areas in Tennessee have more; the closest in size is Clarksville, with about 500.
Does a sales development representative cost more than a paralegal in the West Tennessee nonmetro area?
Yes: $1,370 a year more at the median. The medians are $48,010 and $46,640.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.