Executive Assistant salary in Santa Rosa-Petaluma, CA
Santa Rosa-Petaluma is a higher-paying market for executive assistants: the median of $92,240 a year1 is 3.6% above the California statewide median of $89,000, and 20.4% above the US median of $76,590. Nationally that is #4 of 509 areas, in the top tenth. BLS counts about 490 people in this job here.
BLS occupation 43-6011, area Santa Rosa-Petaluma, CA. Data from the May 2025 release, checked 2026-10-15.
Pay in Santa Rosa-Petaluma against California and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Santa Rosa-Petaluma, CA | $60,940 | $92,240 | $132,650 | |
| California | $58,060 | $89,000 | $130,510 | |
| United States | $50,560 | $76,590 | $109,850 |
Executive assistants at the 90th percentile earn $132,650, 2.2 times the 10th percentile; the US ratio is 2.2. The middle half of executive assistants in Santa Rosa-Petaluma earns $76,510–$114,010. From the 25th to the 75th percentile, the local range is $37,500 wide, wider than in California as a whole ($34,980) and the US ($33,000), so what a executive assistant earns in Santa Rosa-Petaluma depends more on the employer.
What to budget for an executive assistant here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $60,940 | $5,078 | $29.30 | $78,632 |
| 25th percentile | $76,510 | $6,376 | $36.78 | $98,723 |
| Median | $92,240 | $7,687 | $44.35 | $119,019 |
| 75th percentile | $114,010 | $9,501 | $54.81 | $147,110 |
| 90th percentile | $132,650 | $11,054 | $63.77 | $171,161 |
The step from the 25th percentile to the median is $15,730 a year; from the median to the 75th it is $21,770, or about $28,090 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $76,590 falls between the 25th percentile and the median in Santa Rosa-Petaluma, and the California statewide median of $89,000 falls there too.
What a hire really costs in Santa Rosa-Petaluma
At the $92,240 median, a local hire costs about $119,019 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $26,779 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
Our open executive assistant roles pay $800–$1,100 a month under a direct contract. The one-time fee is $2,5003 with a 180-day replacement; paying through Deel adds $49 a month4. Change any number below to match your plan.
For the $119,019 a local hire costs here, you could cover about 8.2 remote hires in year one at the midpoint of our range. From year two the fee drops out and the remote figure is $11,988. About the candidates: most apply through our assessment platform with a written and a spoken English task; each profile shows the English level (B1–C2); Silkstaff interviews every shortlisted candidate live, in English, before you meet them.
Other roles in Santa Rosa-Petaluma
Of the 17 roles we track in Santa Rosa-Petaluma, this one ranks #3 by median pay, between accountants ($94,690) and recruiters ($81,540). Project Coordinator is the highest at $107,340.
| Role | Median | vs executive assistant | Jobs |
|---|---|---|---|
| Project Coordinator | +16.4% | 1,000 | |
| Accountant | +2.7% | 1,740 | |
| Executive Assistant | this role | 490 | |
| Recruiter | -11.6% | 920 | |
| Marketing Specialist | -14.6% | 960 |
Measured against the US median, executive assistants rank #5 of the 17 roles we track in Santa Rosa-Petaluma (+20.4%), between bookkeepers (+20.7%) and virtual receptionists (+19.8%). The typical role here is at +15.7%, so, measured against the US, executive assistants cost more in Santa Rosa-Petaluma than the area's general pay level would suggest. Executive assistants hold 2.8% of the jobs in these 17 roles in Santa Rosa-Petaluma, 3.6% across California and 2.9% nationally. That is close to the national mix.
Other areas in California
Across the 28 areas of California with data for this job, the median runs from $64,470 in Hanford-Corcoran to $106,220 in San Jose-Sunnyvale, a gap of $41,750 a year. Of the 11 areas in California with more executive assistants than Santa Rosa-Petaluma, 9 pay less, the largest of them Los Angeles-Long Beach, CA ($82,850), San Diego-Chula Vista, CA ($84,540) and Riverside-San Bernardino, CA ($73,290).
| Area | Median | vs Santa Rosa-Petaluma | Jobs |
|---|---|---|---|
| San Jose-Sunnyvale, CA | +15.2% | 5,300 | |
| San Francisco-Oakland, CA | +14.0% | 11,250 | |
| Santa Rosa-Petaluma, CA | this area | 490 | |
| Sacramento-Roseville, CA | -4.7% | 3,530 | |
| Vallejo, CA | -6.6% | 230 | |
| Napa, CA | -8.2% | 180 | |
| San Diego-Chula Vista, CA | -8.3% | 4,510 |
Santa Rosa-Petaluma against other US metro areas
By number of jobs, Santa Rosa-Petaluma is #117 of 506 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside California, Bridgeport-Stamford pay just above Santa Rosa-Petaluma and Washington-Arlington and Boston-Cambridge just below. Of the three markets with about as many executive assistants, none pays as much.
| Metro area | Median | vs Santa Rosa-Petaluma | Jobs | Close in |
|---|---|---|---|---|
| Bridgeport-Stamford, CT | +9.4% | 1,710 | pay | |
| Santa Rosa-Petaluma, CA | this area | 490 | ||
| Washington-Arlington, DC-VA | -2.1% | 12,960 | pay | |
| Boston-Cambridge, MA-NH | -7.6% | 11,290 | pay | |
| Eugene-Springfield, OR | -24.5% | 490 | jobs | |
| Winston-Salem, NC | -26.4% | 510 | jobs | |
| Toledo, OH | -28.6% | 500 | jobs |
Questions
How much does it cost to hire an executive assistant in Santa Rosa-Petaluma, CA?
About $119,019 a year at the median, or $9,918 a month: $92,240 in pay plus about $26,779 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for executive assistants in Santa Rosa-Petaluma?
Pay here is higher than in three quarters of US areas. The median was $92,240 a year in the May 2025 BLS survey. The 10th percentile was $60,940, the 90th $132,650, and the middle half earned $76,510 to $114,010.
Is Santa Rosa-Petaluma cheaper than the rest of California for executive assistants?
No, it costs more: a median of $92,240 against $89,000 statewide. The next area up in California is San Francisco-Oakland at $105,190, the next down Sacramento-Roseville at $87,910.
How many executive assistants work in Santa Rosa-Petaluma?
BLS counts about 490 in the May 2025 survey. 11 areas in California have more; the closest in size is Stockton-Lodi, with about 500.
Does an executive assistant cost more than a recruiter in Santa Rosa-Petaluma?
Yes: $10,700 a year more at the median. The medians are $92,240 and $81,540.
What does a remote executive assistant cost compared with Santa Rosa-Petaluma?
Our open roles pay $800–$1,100 a month. At the midpoint, with the one-time fee and Deel, year one comes to $14,488, against about $119,019 for a local hire at the median.
Sources
4 sources, with links
- BLS OEWS May 2025, 43-6011: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.