Marketing Specialist salary in the Coast Oregon nonmetro area
Of the 11 areas in Oregon with BLS pay data for this job, the Coast Oregon nonmetro area has the lowest median: $61,740 a year1. That is 22.0% below the Oregon statewide median of $79,150, and 21.6% below the US median of $78,760. Among US areas it comes in at #295 of 516. The market is small, about 290 people, 3% of the Oregon total, so expect few local candidates at a time.
BLS occupation 13-1161, area Coast Oregon nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Coast Oregon nonmetro area against Oregon and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Coast Oregon (Nonmetro) | $42,930 | $61,740 | $107,720 | |
| Oregon | $48,060 | $79,150 | $151,800 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in the Coast Oregon nonmetro area earns $48,170–$78,360. Pay is tightly grouped: the top tenth starts at $107,720, only 2.5 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($70,380) is 14% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $30,190 wide, against $47,130 across Oregon and $49,960 nationally: employers in the Coast Oregon nonmetro area pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $42,930 | $3,578 | $20.64 | $55,394 |
| 25th percentile | $48,170 | $4,014 | $23.16 | $62,155 |
| Median | $61,740 | $5,145 | $29.68 | $79,665 |
| 75th percentile | $78,360 | $6,530 | $37.67 | $101,110 |
| 90th percentile | $107,720 | $8,977 | $51.79 | $138,994 |
An offer at the 75th percentile instead of the median adds $16,620 a year in pay and about $21,445 in employer cost. Going down to the 25th percentile saves $13,570 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the 75th and 90th percentiles in the Coast Oregon nonmetro area, and the Oregon statewide median of $79,150 falls there too. An offer at the national rate would beat what three quarters of local marketing specialists earn.
What a hire really costs in the Coast Oregon nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,925 to the $61,740 median and brings it to $79,665 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Coast Oregon nonmetro area
Of the 17 roles we track in the Coast Oregon nonmetro area, this one ranks #6 by median pay, between office managers ($64,990) and paralegals ($57,230). Project Coordinator is the highest at $93,020.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Executive Assistant | +6.7% | 250 | |
| Office Manager | +5.3% | 700 | |
| Marketing Specialist | this role | 290 | |
| Paralegal | -7.3% | 110 | |
| Payroll Specialist | -9.3% | 170 |
Measured against the US median, marketing specialists rank #16 of the 17 roles we track in the Coast Oregon nonmetro area (-21.6%), between executive assistants (-14.0%) and sales development representatives (-31.3%). The typical role here is at -4.5%, so, measured against the US, marketing specialists cost less in the Coast Oregon nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.4% of the jobs in these 17 roles in the Coast Oregon nonmetro area, 5.9% across Oregon and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Oregon
Across the 11 areas of Oregon with data for this job, the median runs from $61,740 in the Coast Oregon nonmetro area to $85,350 in Portland-Vancouver, a gap of $23,610 a year. All 5 areas in Oregon with more marketing specialists than the Coast Oregon nonmetro area also pay more, among them Portland-Vancouver, OR-WA ($85,350) and Eugene-Springfield, OR ($64,520).
| Area | Median | vs the Coast Oregon nonmetro area | Jobs |
|---|---|---|---|
| Corvallis, OR | +4.8% | 160 | |
| Medford, OR | +4.6% | 360 | |
| Eugene-Springfield, OR | +4.5% | 630 | |
| Eastern Oregon (Nonmetro) | +4.1% | 170 | |
| Salem, OR | +3.9% | 590 | |
| Albany, OR | +1.1% | 100 | |
| Coast Oregon (Nonmetro) | this area | 290 |
the Coast Oregon nonmetro area against other US metro areas
By number of jobs, the Coast Oregon nonmetro area is #293 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Oregon, Altoona and Lebanon pay just above the Coast Oregon nonmetro area and Fort Wayne and Rapid City just below. All four are within $40 a year of the median in the Coast Oregon nonmetro area. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs the Coast Oregon nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Gainesville, GA | +4.6% | 290 | jobs | |
| Lebanon, PA | +0.0% | 120 | pay | |
| Altoona, PA | +0.0% | 150 | pay | |
| Coast Oregon (Nonmetro) | this area | 290 | ||
| Fort Wayne, IN | -0.0% | 1,040 | pay | |
| Rapid City, SD | -0.1% | 220 | pay | |
| Coeur d'Alene, ID | -3.6% | 290 | jobs | |
| Fort Smith, AR-OK | -4.5% | 290 | jobs |
Questions
How much does it cost to hire a marketing specialist in Coast Oregon (Nonmetro)?
About $79,665 a year at the median, or $6,639 a month: $61,740 in pay plus about $17,925 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in the Coast Oregon nonmetro area?
The median was $61,740 a year in the May 2025 BLS survey. The 10th percentile was $42,930, the 90th $107,720, and the middle half earned $48,170 to $78,360.
Is the Coast Oregon nonmetro area the cheapest area in Oregon for marketing specialists?
Yes. Its median of $61,740 is the lowest of 11 areas in Oregon. Albany is next at $62,440.
How many marketing specialists work in the Coast Oregon nonmetro area?
BLS counts about 290 in the May 2025 survey. That is 3% of the Oregon total of 11,310. 5 areas in Oregon have more; the closest in size is Medford, with about 360.
Does a marketing specialist cost more than a paralegal in the Coast Oregon nonmetro area?
Yes: $4,510 a year more at the median. The medians are $61,740 and $57,230.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-13.