Marketing Specialist salary in the Northeast Alabama nonmetro area

Pay in the Northeast Alabama nonmetro area against Alabama and the US

The middle half of marketing specialists in the Northeast Alabama nonmetro area earns $43,290–$69,620. The top tenth earns $103,620 or more, 3.4 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($61,230) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $26,330 wide, against $33,360 across Alabama and $49,960 nationally: employers in the Northeast Alabama nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $15,160 a year in pay and about $19,561 in employer cost. Going down to the 25th percentile saves $11,170 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in the Northeast Alabama nonmetro area, and the Alabama statewide median of $59,530 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in the Northeast Alabama nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $15,811 to the $54,460 median and brings it to $70,271 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Northeast Alabama nonmetro area

Of the 16 roles we track in the Northeast Alabama nonmetro area, this one ranks #5 by median pay, between executive assistants ($58,550) and office managers ($52,750). Project Coordinator is the highest at $94,730.

Measured against the US median, marketing specialists rank #15 of the 16 roles we track in the Northeast Alabama nonmetro area (-30.9%), between sales development representatives (-29.7%) and HR assistants (-31.2%). The typical role here is at -22.8%, so, measured against the US, marketing specialists cost less in the Northeast Alabama nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.2% of the jobs in these 16 roles in the Northeast Alabama nonmetro area, 3.9% across Alabama and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Alabama

Across the 16 areas of Alabama with data for this job, the median runs from $47,790 in Dothan to $62,190 in Birmingham, a gap of $14,400 a year. All 5 areas in Alabama with more marketing specialists than the Northeast Alabama nonmetro area also pay more, among them Birmingham, AL ($62,190) and Huntsville, AL ($59,230).

the Northeast Alabama nonmetro area against other US metro areas

By number of jobs, the Northeast Alabama nonmetro area is #242 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Alabama, Morgantown and Gulfport-Biloxi pay just above the Northeast Alabama nonmetro area and Muncie and Owensboro just below. All four are within $510 a year of the median in the Northeast Alabama nonmetro area. Of the three markets with about as many marketing specialists, two pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.