Marketing Specialist salary in the Southwest Maine nonmetro area

Pay in the Southwest Maine nonmetro area against Maine and the US

The middle half of marketing specialists in the Southwest Maine nonmetro area earns $48,840–$78,420. Pay is tightly grouped: the top tenth starts at $104,460, only 2.6 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $29,580 wide, against $44,360 across Maine and $49,960 nationally: employers in the Southwest Maine nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $12,740 a year in pay and about $16,439 in employer cost. Going down to the 25th percentile saves $16,840 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in the Southwest Maine nonmetro area, and the Maine statewide median of $71,980 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in the Southwest Maine nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $19,068 to the $65,680 median and brings it to $84,748 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Southwest Maine nonmetro area

Of the 16 roles we track in the Southwest Maine nonmetro area, this one ranks #5 by median pay, between office managers ($66,850) and executive assistants ($59,550). Project Coordinator is the highest at $94,320.

Measured against the US median, marketing specialists rank #14 of the 16 roles we track in the Southwest Maine nonmetro area (-16.6%), between accountants (-15.8%) and executive assistants (-22.2%). The typical role here is at -5.2%, so, measured against the US, marketing specialists cost less in the Southwest Maine nonmetro area than the area's general pay level would suggest. Marketing specialists hold 2.4% of the jobs in these 16 roles in the Southwest Maine nonmetro area, 4.4% across Maine and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Maine

Across the 5 areas of Maine with data for this job, the median runs from $63,600 in Bangor to $73,420 in Portland-South Portland, a gap of $9,820 a year. The one area in Maine with more marketing specialists, Portland-South Portland, ME ($73,420), also pays more.

the Southwest Maine nonmetro area against other US metro areas

By number of jobs, the Southwest Maine nonmetro area is #308 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Maine, Athens-Clarke County and Helena pay just above the Southwest Maine nonmetro area and Charleston-North Charleston and Merced just below. All four are within $140 a year of the median in the Southwest Maine nonmetro area. Of the three markets with about as many marketing specialists, none pays as much.

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How these pages are built: methodology and data sources. Last updated 2026-11-13.