Marketing Specialist salary in the East Tennessee nonmetro area

Pay in the East Tennessee nonmetro area against Tennessee and the US

The middle half of marketing specialists in the East Tennessee nonmetro area earns $41,190–$68,620. Pay is tightly grouped: the top tenth starts at $85,550, only 2.5 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $27,430 wide, against $44,700 across Tennessee and $49,960 nationally: employers in the East Tennessee nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $12,370 a year; from the median to the 75th it is $15,060, or about $19,432 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in the East Tennessee nonmetro area, and the Tennessee statewide median of $69,790 falls there too. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in the East Tennessee nonmetro area

At the $53,560 median, a local hire costs about $69,110 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $15,550 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the East Tennessee nonmetro area

Of the 17 roles we track in the East Tennessee nonmetro area, this one ranks #6 by median pay, between office managers ($59,040) and paralegals ($50,640). Project Coordinator is the highest at $88,910.

Measured against the US median, marketing specialists rank #16 of the 17 roles we track in the East Tennessee nonmetro area (-32.0%), between executive assistants (-22.1%) and sales development representatives (-45.9%). The typical role here is at -17.0%, so, measured against the US, marketing specialists cost less in the East Tennessee nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.7% of the jobs in the 16 of these roles with a job count in the East Tennessee nonmetro area, 4.2% across Tennessee and 6.2% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Tennessee

Across the 14 areas of Tennessee with data for this job, the median runs from $53,560 in the East Tennessee nonmetro area to $77,240 in Nashville-Murfreesboro, a gap of $23,680 a year. All 5 areas in Tennessee with more marketing specialists than the East Tennessee nonmetro area also pay more, among them Nashville-Murfreesboro, TN ($77,240) and Memphis, TN-MS ($71,600).

the East Tennessee nonmetro area against other US metro areas

By number of jobs, the East Tennessee nonmetro area is #271 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Tennessee, Alexandria and Owensboro pay just above the East Tennessee nonmetro area and Tuscaloosa and Shreveport-Bossier City just below. All four are within $510 a year of the median in the East Tennessee nonmetro area. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.