Marketing Specialist salary in the Eastern Wyoming nonmetro area
The Eastern Wyoming nonmetro area is a lower-cost market for marketing specialists: the median of $60,010 a year1 is 1.6% below the Wyoming statewide median of $60,990, and 23.8% below the US median of $78,760. Nationally it ranks #352 of 516 areas. It is the largest market for the job in Wyoming: about 300 people, 35% of the Wyoming total.
BLS occupation 13-1161, area Eastern Wyoming nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Eastern Wyoming nonmetro area against Wyoming and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Eastern Wyoming (Nonmetro) | $31,200 | $60,010 | $128,600 | |
| Wyoming | $34,360 | $60,990 | $112,150 | |
| United States | $43,390 | $78,760 | $155,480 |
Pay is more spread out here than nationally: the top tenth earns $128,600 or more, 4.1 times the bottom tenth, against 3.6 times across the US. Two offers for the same title can sit far apart. The middle half of marketing specialists in the Eastern Wyoming nonmetro area earns $47,590–$81,600. The mean ($72,080) is 20% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $34,010 wide, between the figure for Wyoming ($30,420) and the US figure ($49,960).
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $31,200 | $2,600 | $15.00 | $40,258 |
| 25th percentile | $47,590 | $3,966 | $22.88 | $61,406 |
| Median | $60,010 | $5,001 | $28.85 | $77,432 |
| 75th percentile | $81,600 | $6,800 | $39.23 | $105,290 |
| 90th percentile | $128,600 | $10,717 | $61.83 | $165,935 |
Pay climbs faster above the median than below it here: the 75th percentile is $21,590 over the median, the 25th only $12,420 under it. An offer at the 75th percentile adds about $27,858 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in the Eastern Wyoming nonmetro area, and the Wyoming statewide median of $60,990 falls there too.
What a hire really costs in the Eastern Wyoming nonmetro area
At the $60,010 median, a local hire costs about $77,432 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,422 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Eastern Wyoming nonmetro area
Of the 15 roles we track in the Eastern Wyoming nonmetro area, this one ranks #5 by median pay, between office managers ($62,080) and sales development representatives ($55,170). Project Coordinator is the highest at $88,090.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Recruiter | +13.9% | 270 | |
| Office Manager | +3.4% | 540 | |
| Marketing Specialist | this role | 300 | |
| Sales Development Representative | -8.1% | 210 | |
| Payroll Specialist | -11.6% | 60 |
Measured against the US median, marketing specialists rank #14 of the 15 roles we track in the Eastern Wyoming nonmetro area (-23.8%), between paralegals (-21.2%) and executive assistants (-31.9%). The typical role here is at -9.2%, so, measured against the US, marketing specialists cost less in the Eastern Wyoming nonmetro area than the area's general pay level would suggest. Marketing specialists hold 4.9% of the jobs in these 15 roles in the Eastern Wyoming nonmetro area, 4.2% across Wyoming and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Wyoming
Across the 4 areas of Wyoming with data for this job, the median runs from $59,990 in Casper to $63,590 in Cheyenne, a gap of $3,600 a year. No other area in Wyoming has as many marketing specialists, and 1 of the other 3 pays less.
| Area | Median | vs the Eastern Wyoming nonmetro area | Jobs |
|---|---|---|---|
| Cheyenne, WY | +6.0% | 130 | |
| Western Wyoming (Nonmetro) | +1.6% | 280 | |
| Eastern Wyoming (Nonmetro) | this area | 300 | |
| Casper, WY | -0.0% | 120 |
the Eastern Wyoming nonmetro area against other US metro areas
By number of jobs, the Eastern Wyoming nonmetro area is #286 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Wyoming, Sandusky and Bowling Green pay just above the Eastern Wyoming nonmetro area and Flint and Sherman-Denison just below. All four are within $190 a year of the median in the Eastern Wyoming nonmetro area. Of the three markets with about as many marketing specialists, all three pay more.
| Metro area | Median | vs the Eastern Wyoming nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Burlington, NC | +29.7% | 300 | jobs | |
| Pittsfield, MA | +26.5% | 300 | jobs | |
| Amarillo, TX | +2.3% | 310 | jobs | |
| Bowling Green, KY | +0.3% | 240 | pay | |
| Sandusky, OH | +0.2% | 180 | pay | |
| Eastern Wyoming (Nonmetro) | this area | 300 | ||
| Flint, MI | -0.0% | 410 | pay | |
| Sherman-Denison, TX | -0.1% | 130 | pay |
Questions
How much does it cost to hire a marketing specialist in Eastern Wyoming (Nonmetro)?
About $77,432 a year at the median, or $6,453 a month: $60,010 in pay plus about $17,422 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in the Eastern Wyoming nonmetro area?
The median was $60,010 a year in the May 2025 BLS survey. The 10th percentile was $31,200, the 90th $128,600, and the middle half earned $47,590 to $81,600.
Is the Eastern Wyoming nonmetro area cheaper than the rest of Wyoming for marketing specialists?
Yes, it costs less: a median of $60,010 against $60,990 statewide. The next area up in Wyoming is the Western Wyoming nonmetro area at $60,990, the next down Casper at $59,990.
How many marketing specialists work in the Eastern Wyoming nonmetro area?
BLS counts about 300 in the May 2025 survey. That is 35% of the Wyoming total of 850. No other area in Wyoming has as many.
Does a marketing specialist cost more than a sales development representative in the Eastern Wyoming nonmetro area?
Yes: $4,840 a year more at the median. The medians are $60,010 and $55,170.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.