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Sales Development Representative salary in the Southern Michigan nonmetro area

The median sales development representative in the Southern Michigan nonmetro area earned $71,580 a year in May 20251. That is 2.3% above the US median of $69,990, even though it is 2.5% below the Michigan statewide median of $73,380. That is in the top quarter of US areas (#57 of 520). About 420 sales development representatives work here, 2% of the Michigan total.

$5,965median pay per month in the Southern Michigan nonmetro area
$7,697employer cost per month with benefits
$34.41median pay per hour
420people in this job in the Southern Michigan nonmetro area

BLS occupation 41-3091, area Southern Michigan nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.

Pay in the Southern Michigan nonmetro area against Michigan and the US

Range10thMedian90th
Southern Michigan (Nonmetro)$37,290$71,580$126,240
Michigan$38,970$73,380$135,720
United States$37,980$69,990$148,840
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of sales development representatives in the Southern Michigan nonmetro area earns $44,840–$93,250. Pay is tightly grouped: the top tenth starts at $126,240, only 3.4 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $48,410 wide, against $53,780 across Michigan and $52,810 nationally: employers in the Southern Michigan nonmetro area pay within a narrower band.

What to budget for a sales development representative here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$37,290$3,108$17.93$48,116
25th percentile$44,840$3,737$21.56$57,858
Median$71,580$5,965$34.41$92,361
75th percentile$93,250$7,771$44.83$120,323
90th percentile$126,240$10,520$60.69$162,890

The step from the 25th percentile to the median is $26,740 a year; from the median to the 75th it is $21,670, or about $27,961 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the 25th percentile and the median in the Southern Michigan nonmetro area, and the Michigan statewide median of $73,380 falls between the median and the 75th percentile.

What a hire really costs in the Southern Michigan nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $20,781 to the $71,580 median and brings it to $92,361 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$92,361local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$78,473difference in year one
85%of the local cost saved

Other roles in the Southern Michigan nonmetro area

Of the 17 roles we track in the Southern Michigan nonmetro area, this one ranks #3 by median pay, between accountants ($74,430) and recruiters ($66,420). Project Coordinator is the highest at $96,590.

The 5 roles closest in pay. All 17 roles in Southern Michigan (Nonmetro)
RoleMedianvs sales development representativeJobs
Project Coordinator
$96,590
+34.9%410
Accountant
$74,430
+4.0%1,000
Sales Development Representative
$71,580
this role420
Recruiter
$66,420
-7.2%590
Office Manager
$61,370
-14.3%760

Measured against the US median, this job is the best paid of the 17 roles we track in the Southern Michigan nonmetro area (+2.3%); marketing specialists come last (-22.6%). The typical role here is at -9.3%, so, measured against the US, sales development representatives cost more in the Southern Michigan nonmetro area than the area's general pay level would suggest. Sales development representatives hold 4.7% of the jobs in the 16 of these roles with a job count in the Southern Michigan nonmetro area, 6.8% across Michigan and 8.0% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Michigan

Across the 19 areas of Michigan with data for this job, the median runs from $49,700 in Muskegon-Norton Shores to $76,990 in Detroit-Warren, a gap of $27,290 a year. Of the 7 areas in Michigan with more sales development representatives than the Southern Michigan nonmetro area, 5 pay less, the largest of them Grand Rapids-Wyoming, MI ($66,340), Lansing-East Lansing, MI ($67,090) and Flint, MI ($61,110).

AreaMedianvs the Southern Michigan nonmetro areaJobs
Detroit-Warren, MI
$76,990
+7.6%13,130
Ann Arbor, MI
$75,310
+5.2%1,060
Southern Michigan (Nonmetro)
$71,580
this area420
Lansing-East Lansing, MI
$67,090
-6.3%1,010
Grand Rapids-Wyoming, MI
$66,340
-7.3%3,210
Monroe, MI
$62,280
-13.0%150
Traverse City, MI
$62,110
-13.2%350

the Southern Michigan nonmetro area against other US metro areas

By number of jobs, the Southern Michigan nonmetro area is #276 of 518 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Michigan, Bellingham and Sacramento-Roseville pay just above the Southern Michigan nonmetro area and Kingston and Reno just below. All four are within $400 a year of the median in the Southern Michigan nonmetro area. Of the three markets with about as many sales development representatives, none pays as much.

Metro areaMedianvs the Southern Michigan nonmetro areaJobsClose in
Sacramento-Roseville, CA
$71,910
+0.5%6,920pay
Bellingham, WA
$71,900
+0.4%400pay
Southern Michigan (Nonmetro)
$71,580
this area420
Kingston, NY
$71,220
-0.5%280pay
Reno, NV
$71,180
-0.6%2,110pay
Kenosha, WI
$64,360
-10.1%410jobs
Winchester, VA-WV
$56,090
-21.6%430jobs
Sherman-Denison, TX
$53,610
-25.1%410jobs

Questions

How much does it cost to hire a sales development representative in Southern Michigan (Nonmetro)?

About $92,361 a year at the median, or $7,697 a month: $71,580 in pay plus about $20,781 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What is the pay range for sales development representatives in the Southern Michigan nonmetro area?

Pay here is higher than in three quarters of US areas. The median was $71,580 a year in the May 2025 BLS survey. The 10th percentile was $37,290, the 90th $126,240, and the middle half earned $44,840 to $93,250.

Is the Southern Michigan nonmetro area cheaper than the rest of Michigan for sales development representatives?

Yes, it costs less: a median of $71,580 against $73,380 statewide. The next area up in Michigan is Ann Arbor at $75,310, the next down Lansing-East Lansing at $67,090.

How many sales development representatives work in the Southern Michigan nonmetro area?

BLS counts about 420 in the May 2025 survey. That is 2% of the Michigan total of 27,160. 8 areas in Michigan have more; the closest in size is the Northern Michigan nonmetro area, with about 420.

Does a sales development representative cost more than a recruiter in the Southern Michigan nonmetro area?

Yes: $5,160 a year more at the median. The medians are $71,580 and $66,420.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 41-3091: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.