Sales Development Representative salary in the Southwest New York nonmetro area
Hiring a sales development representative costs less in the Southwest New York nonmetro area than in New York or the country as a whole. The median is $60,540 a year1: 34.3% below the New York statewide median of $92,190 and 13.5% below the US median of $69,990. Nationally it ranks #215 of 520 areas. About 530 sales development representatives work here.
BLS occupation 41-3091, area Southwest New York nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Southwest New York nonmetro area against New York and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Southwest New York (Nonmetro) | $38,890 | $60,540 | $125,660 | |
| New York | $45,750 | $92,190 | $174,820 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the Southwest New York nonmetro area earns $44,530–$86,640. Pay is tightly grouped: the top tenth starts at $125,660, only 3.2 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($73,550) is 21% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $42,110 wide, against $72,240 across New York and $52,810 nationally: employers in the Southwest New York nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $38,890 | $3,241 | $18.70 | $50,181 |
| 25th percentile | $44,530 | $3,711 | $21.41 | $57,458 |
| Median | $60,540 | $5,045 | $29.11 | $78,116 |
| 75th percentile | $86,640 | $7,220 | $41.65 | $111,794 |
| 90th percentile | $125,660 | $10,472 | $60.41 | $162,142 |
Pay climbs faster above the median than below it here: the 75th percentile is $26,100 over the median, the 25th only $16,010 under it. An offer at the 75th percentile adds about $33,677 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the Southwest New York nonmetro area, and the New York statewide median of $92,190 falls between the 75th and 90th percentiles.
What a hire really costs in the Southwest New York nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,576 to the $60,540 median and brings it to $78,116 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Southwest New York nonmetro area
Of the 17 roles we track in the Southwest New York nonmetro area, this one ranks #7 by median pay, between marketing specialists ($63,760) and payroll specialists ($56,890). Project Coordinator is the highest at $106,970.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +7.0% | 1,150 | |
| Marketing Specialist | +5.3% | 610 | |
| Sales Development Representative | this role | 530 | |
| Payroll Specialist | -6.0% | 160 | |
| Bookkeeper | -18.6% | 2,060 |
Measured against the US median, sales development representatives rank #15 of the 17 roles we track in the Southwest New York nonmetro area (-13.5%), between medical administrative assistants (-12.5%) and marketing specialists (-19.0%). The typical role here is at -6.2%, so, measured against the US, sales development representatives cost less in the Southwest New York nonmetro area than the area's general pay level would suggest. Sales development representatives hold 3.6% of the jobs in these 17 roles in the Southwest New York nonmetro area, 7.3% across New York and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in New York
Across the 16 areas of New York with data for this job, the median runs from $59,760 in Elmira to $93,750 in New York-Newark, a gap of $33,990 a year. All 6 areas in New York with more sales development representatives than the Southwest New York nonmetro area also pay more, among them New York-Newark, NY-NJ ($93,750) and Rochester, NY ($67,400).
| Area | Median | vs the Southwest New York nonmetro area | Jobs |
|---|---|---|---|
| Syracuse, NY | +5.4% | 1,720 | |
| Binghamton, NY | +5.2% | 360 | |
| Capital/Northern New York (Nonmetro) | +3.1% | 400 | |
| Ithaca, NY | +2.3% | 200 | |
| Watertown-Fort Drum, NY | +1.1% | 150 | |
| Southwest New York (Nonmetro) | this area | 530 | |
| Elmira, NY | -1.3% | 110 |
the Southwest New York nonmetro area against other US metro areas
By number of jobs, the Southwest New York nonmetro area is #237 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside New York, Columbus and Farmington pay just above the Southwest New York nonmetro area and Peoria and Mobile just below. All four are within $140 a year of the median in the Southwest New York nonmetro area. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs the Southwest New York nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Bloomington, IL | +2.2% | 540 | jobs | |
| Elkhart-Goshen, IN | +1.7% | 530 | jobs | |
| Farmington, NM | +0.2% | 170 | pay | |
| Columbus, GA-AL | +0.0% | 660 | pay | |
| Southwest New York (Nonmetro) | this area | 530 | ||
| Peoria, IL | -0.0% | 1,210 | pay | |
| Mobile, AL | -0.1% | 1,100 | pay | |
| Sebastian-Vero Beach, FL | -3.7% | 540 | jobs |
Questions
How much does it cost to hire a sales development representative in Southwest New York (Nonmetro)?
About $78,116 a year at the median, or $6,510 a month: $60,540 in pay plus about $17,576 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in the Southwest New York nonmetro area?
The median was $60,540 a year in the May 2025 BLS survey. The 10th percentile was $38,890, the 90th $125,660, and the middle half earned $44,530 to $86,640.
Is the Southwest New York nonmetro area cheaper than the rest of New York for sales development representatives?
Yes, it costs less: a median of $60,540 against $92,190 statewide. The next area up in New York is Watertown-Fort Drum at $61,210, the next down Elmira at $59,760.
How many sales development representatives work in the Southwest New York nonmetro area?
BLS counts about 530 in the May 2025 survey. 6 areas in New York have more; the closest in size is Kiryas Joel-Poughkeepsie, with about 1,330.
Does a sales development representative cost more than a payroll specialist in the Southwest New York nonmetro area?
Yes: $3,650 a year more at the median. The medians are $60,540 and $56,890.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.