Sales Development Representative salary in the Northwestern Region of Texas nonmetro area
The Northwestern Region of Texas nonmetro area pays sales development representatives more than Texas as a whole but less than the country. The median is $68,570 a year1: 11.2% above the Texas statewide median of $61,680 and 2.0% below the US median of $69,990. That is in the top quarter of US areas (#74 of 520). About 1,060 sales development representatives work here.
BLS occupation 41-3091, area Northwestern Region of Texas nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Northwestern Region of Texas nonmetro area against Texas and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Northwestern Region of Texas (Nonmetro) | $31,700 | $68,570 | $136,130 | |
| Texas | $33,360 | $61,680 | $127,930 | |
| United States | $37,980 | $69,990 | $148,840 |
Sales development representatives at the 90th percentile earn $136,130, 4.3 times the 10th percentile; the US ratio is 3.9. The middle half of sales development representatives in the Northwestern Region of Texas nonmetro area earns $45,750–$94,440. The mean ($76,980) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $48,690 wide, between the figure for Texas ($43,030) and the US figure ($52,810).
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $31,700 | $2,642 | $15.24 | $40,903 |
| 25th percentile | $45,750 | $3,812 | $22.00 | $59,032 |
| Median | $68,570 | $5,714 | $32.97 | $88,477 |
| 75th percentile | $94,440 | $7,870 | $45.40 | $121,858 |
| 90th percentile | $136,130 | $11,344 | $65.45 | $175,652 |
The step from the 25th percentile to the median is $22,820 a year; from the median to the 75th it is $25,870, or about $33,381 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the Northwestern Region of Texas nonmetro area, and the Texas statewide median of $61,680 falls between the 25th percentile and the median.
What a hire really costs in the Northwestern Region of Texas nonmetro area
At the $68,570 median, a local hire costs about $88,477 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $19,907 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Northwestern Region of Texas nonmetro area
Of the 16 roles we track in the Northwestern Region of Texas nonmetro area, this one ranks #3 by median pay, between accountants ($80,600) and recruiters ($63,450). Project Coordinator is the highest at $94,960.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Project Coordinator | +38.5% | 780 | |
| Accountant | +17.5% | 1,030 | |
| Sales Development Representative | this role | 1,060 | |
| Recruiter | -7.5% | 620 | |
| Executive Assistant | -9.5% | 290 |
Measured against the US median, this job is the best paid of the 16 roles we track in the Northwestern Region of Texas nonmetro area (-2.0%); HR assistants come last (-30.6%). The typical role here is at -15.4%, so, measured against the US, sales development representatives cost more in the Northwestern Region of Texas nonmetro area than the area's general pay level would suggest. Sales development representatives hold 7.4% of the jobs in these 16 roles in the Northwestern Region of Texas nonmetro area, 8.6% across Texas and 8.0% nationally. That is close to the national mix.
Other areas in Texas
Across the 32 areas of Texas with data for this job, the median runs from $44,460 in Brownsville-Harlingen to $80,460 in Midland, a gap of $36,000 a year. Of the 13 areas in Texas with more sales development representatives than the Northwestern Region of Texas nonmetro area, 12 pay less, the largest of them Dallas-Fort Worth, TX ($63,280), Houston-Pasadena, TX ($63,090) and Austin-Round Rock, TX ($62,900).
| Area | Median | vs the Northwestern Region of Texas nonmetro area | Jobs |
|---|---|---|---|
| Midland, TX | +17.3% | 1,710 | |
| Odessa, TX | +7.0% | 770 | |
| Border Region of Texas (Nonmetro) | +2.1% | 220 | |
| Northwestern Region of Texas (Nonmetro) | this area | 1,060 | |
| Coastal Plains Region of Texas (Nonmetro) | -3.4% | 780 | |
| Dallas-Fort Worth, TX | -7.7% | 43,560 | |
| Houston-Pasadena, TX | -8.0% | 28,720 |
the Northwestern Region of Texas nonmetro area against other US metro areas
By number of jobs, the Northwestern Region of Texas nonmetro area is #139 of 518 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Texas, Casper and Springfield pay just above the Northwestern Region of Texas nonmetro area and Raleigh-Cary and Portland-South Portland just below. All four are within $1,230 a year of the median in the Northwestern Region of Texas nonmetro area. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs the Northwestern Region of Texas nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Ann Arbor, MI | +9.8% | 1,060 | jobs | |
| Springfield, MA | +1.8% | 870 | pay | |
| Casper, WY | +0.3% | 130 | pay | |
| Northwestern Region of Texas (Nonmetro) | this area | 1,060 | ||
| Raleigh-Cary, NC | -0.0% | 8,970 | pay | |
| Portland-South Portland, ME | -0.3% | 1,070 | pay | |
| Scranton-Wilkes-Barre, PA | -17.9% | 1,070 | jobs | |
| Springfield, MO | -23.3% | 1,070 | jobs |
Questions
How much does it cost to hire a sales development representative in Northwestern Region of Texas (Nonmetro)?
About $88,477 a year at the median, or $7,373 a month: $68,570 in pay plus about $19,907 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in the Northwestern Region of Texas nonmetro area?
Pay here is higher than in three quarters of US areas. The median was $68,570 a year in the May 2025 BLS survey. The 10th percentile was $31,700, the 90th $136,130, and the middle half earned $45,750 to $94,440.
Is the Northwestern Region of Texas nonmetro area cheaper than the rest of Texas for sales development representatives?
No, it costs more: a median of $68,570 against $61,680 statewide. The next area up in Texas is the Border Region of Texas nonmetro area at $69,990, the next down the Coastal Plains Region of Texas nonmetro area at $66,210.
How many sales development representatives work in the Northwestern Region of Texas nonmetro area?
BLS counts about 1,060 in the May 2025 survey. 13 areas in Texas have more; the closest in size is Killeen-Temple, with about 1,090.
Does a sales development representative cost more than a recruiter in the Northwestern Region of Texas nonmetro area?
Yes: $5,120 a year more at the median. The medians are $68,570 and $63,450.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.